Ad Fraud 129

TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’

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IAB UK’s Elkington Claims Progress On Transparency

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Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

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What Will it Take To Tip the Balance to the App Opportunity

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Traffic Duplication Might Be A Bigger Problem Than Ad Fraud

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Header Bidding is Coming to Video – But Not Like You Think

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Neustar’s Slyter Considers Data Sets For Linear TV Play

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Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront

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GroupM’s Viewability Demands Based On TV, Barone Says

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Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta

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4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies

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IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds

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Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees

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Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

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The Washington Post Emerges As a Tech Platform

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Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero

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‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

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‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency

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Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

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Scale Is Key To Addressable TV: Neustar’s Dethero

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‘Connection Science’ Unlocks The Future Of Identity, Neustar’s Wolfe Pereira Reckons

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White Ops’ Tiffany Takes $20m To Take Down Ad Botnet Ringleaders

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Branding & Performance Are Merging: Light Reaction CEO Walczak

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Advertisers Are Thieving From Users, Too: Fox’s Marchese

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Is Audio The New Video? Horizon’s Williams Welcomes ‘Cleaner’ Ad Formats

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Ad Threats & Consolidation In Kawaja’s ‘House Of Cards’

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‘Make Data Human’ Or Business Is Ruined, I-COM’s Cohen Warns

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The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains

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GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

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RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

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Publishers Shifting To Improve Experience: Xaxis’ Schlickum

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Keep Measurement Simple: OMD’s Winkler

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To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist

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Rates Trump Fraud Amongst TV Firms’ Concerns: Operative Research

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Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO

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Advertisers Must Be Accountable For Performance: DoubleVerify CEO

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Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

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Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

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Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery

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FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration

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Ad Buyers Need Standardized Viewability Metric: Teads’ Daily

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Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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Video Ad Trust Is A Mess: Coull CEO Watkins

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How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO

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Viewable Ads Are Up By 30%: GroupM’s Montgomery

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OpenX Puts Ad Fraud Detection On Consumers’ Computers

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Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

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Ad Fraud Is Not As Widespread As You Think: comScore CEO

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Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

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