Executive Views

Untold Consequences Of Tech Regulation: GroupM’s Norman

In 2019, barely a week goes by without another big scandal or controversy concerning ...

By Robert Andrews  
Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
By Robert Andrews  
Executive Views
Are Transparency Woes Coming To TV?: Webbula’s Egeth
By Robert Andrews  
Leading Voices
Don’t Get Stung by Fraudulent Returns This Holiday Season
By Vishal Rai, logoAcellere  
Analyst Views
Marketing Has A Marketing Problem: Deloitte’s Hatch
By Robert Andrews  
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Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
By Robert Andrews  
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Executive Views
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
By Robert Andrews  
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Executive Views
News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality
By Robert Andrews  
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Leading Voices
Facing the future with fintech
By Marko Elezovic, logoOradian  
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Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
By Robert Andrews  
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Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
By Robert Andrews  
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Executive Views
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
By Robert Andrews  
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Executive Views
Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld
By Robert Andrews  
Executive Views

DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement

As more brands buying ads programmatically have found their ads appearing against una...

By Robert Andrews  
Analyst Views
Brands Moving Money In Response To Trust Crisis: eMarketer’s Ramsey
By Robert Andrews  
Executive Views
Advertisers / Agencies Model in Transition: Dentsu’s President Matt Seiler
By Robert Andrews  
Executive Views
TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%
By Robert Andrews  
Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
By Robert Andrews  
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Executive Views
Microsoft’s O’Donnell On SSP Buying Decisions
By Robert Andrews  
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Executive Views
News Corp’s Uses “Blackout” To Find Ad Fraud
By Robert Andrews  
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Executive Views
Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace
By Robert Andrews  
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Executive Views
How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn
By Robert Andrews  
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Leading Voices
Why Publishers Need to Staff Up With Ad-Tech Experts
By Dale Lovell, logoadyoulike  
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Leading Voices
Is There a Limit to the Impact of Ads.txt for Media Buyers?
By Paul Wright, logoiotec  
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Leading Voices
Top 10 native advertising trends for 2019
By Dale Lovell, logoadyoulike  
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Executive Views
For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
By Robert Andrews  
Executive Views

Three Ways OTT Ads Are Different, According to Innovid’s Chalozin

MIAMI — Slowly but surely, TV advertising has arrived on the internet. But now it nee...

By Robert Andrews  
Leading Voices
A Year In Advertising: 2017 In Review
By Julien Verdier, logoadyoulike  
Executive Views
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
By Robert Andrews  
Executive Views
How Ads.txt Will Help Clean The System: AmNet’s Muldoon
By Robert Andrews  
Executive Views
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
By Robert Andrews  
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Executive Views
TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
By Robert Andrews  
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Executive Views
IAB UK’s Elkington Claims Progress On Transparency
By Robert Andrews  
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Executive Views
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
By Robert Andrews  
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Leading Voices
Traffic Duplication Might Be A Bigger Problem Than Ad Fraud
By Oded Poncz, logoUbimo  
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Leading Voices
What Will it Take To Tip the Balance to the App Opportunity
By Gilad Amitai, logoUbimo  
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Leading Voices
Header Bidding is Coming to Video – But Not Like You Think
By Dvir Doron, logoCedato  
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Executive Views
Neustar’s Slyter Considers Data Sets For Linear TV Play
By Robert Andrews  
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Executive Views
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
By Robert Andrews  
Executive Views

GroupM’s Viewability Demands Based On TV, Barone Says

HOLLYWOOD, Fl — It is now 12 months and one day since GroupM announced it would only ...

By Robert Andrews  
Executive Views
Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta
By Robert Andrews  
Executive Views
4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies
By Robert Andrews  
Executive Views
IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds
By Robert Andrews  
Executive Views
Three Trends In Addressable’s 2×2 Roadmap, Acxiom’s Schmitt Sees
By Robert Andrews  
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Executive Views
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
By Robert Andrews  
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Executive Views
The Washington Post Emerges As a Tech Platform
By Robert Andrews  
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Executive Views
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
By Robert Andrews  
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Interviews
‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory
By Robert Andrews  
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Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
By Robert Andrews  
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Executive Views
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
By Robert Andrews  
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Executive Views
Scale Is Key To Addressable TV: Neustar’s Dethero
By Robert Andrews  
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Executive Views
‘Connection Science’ Unlocks The Future Of Identity, Neustar’s Wolfe Pereira Reckons
By Robert Andrews  
Executive Views

White Ops’ Tiffany Takes $20m To Take Down Ad Botnet Ringleaders

COLOGNE — In the TV series The X-Files, paranormal investigators Mulder and Scully ha...

By Robert Andrews  
Executive Views
Branding & Performance Are Merging: Light Reaction CEO Walczak
By Robert Andrews  
Executive Views
Advertisers Are Thieving From Users, Too: Fox’s Marchese
By Robert Andrews  
Executive Views
Is Audio The New Video? Horizon’s Williams Welcomes ‘Cleaner’ Ad Formats
By Robert Andrews  
Executive Views
Ad Threats & Consolidation In Kawaja’s ‘House Of Cards’
By Robert Andrews  
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Executive Views
‘Make Data Human’ Or Business Is Ruined, I-COM’s Cohen Warns
By Robert Andrews  
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Executive Views
The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains
By Robert Andrews  
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Executive Views
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
By Robert Andrews  
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Executive Views
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
By Robert Andrews  
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Executive Views
The Difference Between Watching And Viewing: Integral’s Lenane
By Robert Andrews  
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Executive Views
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
By Robert Andrews  
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Executive Views
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
By Robert Andrews  
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Executive Views
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
By Robert Andrews  
Executive Views

RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

LONDON — We are working in an age where technology seems to make everything possible ...

By Robert Andrews  
Executive Views
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
By Robert Andrews  
Executive Views
Keep Measurement Simple: OMD’s Winkler
By Robert Andrews  
Executive Views
To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist
By Robert Andrews  
Executive Views
Rates Trump Fraud Amongst TV Firms’ Concerns: Operative Research
By Robert Andrews  
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Executive Views
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
By Robert Andrews  
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Executive Views
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
By Robert Andrews  
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Executive Views
Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO
By Robert Andrews  
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Executive Views
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
By Robert Andrews  
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Executive Views
Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery
By Robert Andrews  
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Executive Views
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
By Robert Andrews  
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Executive Views
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
By Robert Andrews  
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Executive Views
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
By Robert Andrews  
Analyst Views

Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

CANNES — Over the last couple of years, ad buyers have fought hard against the percei...

By Robert Andrews  
Executive Views
Video Ad Trust Is A Mess: Coull CEO Watkins
By Robert Andrews  
Executive Views
How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO
By Robert Andrews  
Executive Views
Viewable Ads Are Up By 30%: GroupM’s Montgomery
By Robert Andrews  
Executive Views
OpenX Puts Ad Fraud Detection On Consumers’ Computers
By Robert Andrews  
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Executive Views
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
By Robert Andrews  
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Executive Views
Ad Fraud Is Not As Widespread As You Think: comScore CEO
By Robert Andrews  
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Executive Views
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
By Robert Andrews  
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Executive Views
Google’s 2015 Priority Is Securing Ads From Malware
By Robert Andrews  
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Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
By Robert Andrews  
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Executive Views
Teads Sets Sights On IPO After Rebranding
By Robert Andrews  
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Executive Views
Total Transparency Can Hinder Ads: Xaxis’ Moore
By Robert Andrews  
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Executive Views
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
By Robert Andrews  
Executive Views

Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO

CANNES, France — It seems like it was only a few months ago that the topic of video a...

By Robert Andrews  
Executive Views
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
By Robert Andrews  
Executive Views
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
By Robert Andrews  
Executive Views
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
By Robert Andrews  
Executive Views
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
By Robert Andrews  
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Executive Views
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
By Robert Andrews  
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Executive Views
Online Media Measurement: It’s Not Like Betamax Vs VHS
By Robert Andrews  
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Executive Views
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
By Robert Andrews  
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Executive Views
IAB’s Mane On Fraud: Keep Calm And Carry On
By Robert Andrews  
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Executive Views
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
By Robert Andrews  
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Executive Views
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
By Robert Andrews  
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Executive Views
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
By Robert Andrews  
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Executive Views
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
By Robert Andrews  
Executive Views

Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says

Nefarious publishers that defraud advertisers by using code to artificially play vide...

By Robert Andrews  
Executive Views
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
By Robert Andrews  
Executive Views
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
By Robert Andrews  
Executive Views
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
By Robert Andrews  
Executive Views
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
By Robert Andrews  
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Executive Views
Viewability Measurement Must Be Independent: BrightRoll SVP
By Robert Andrews  
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Executive Views
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
By Robert Andrews  
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