the_openx-tim-cadogan-thumbnail
Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
groupm-bethan-crockett-thumbnail-1024×576
Executive Views
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
news-corp-chris-guenther-thumbnail-1-1024×576
Executive Views
News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality
146361_jfgJeqeh8PCh4fwBpbPZhE-1200-80-1
Leading Voices
Facing the future with fintech
ibm-forrester-research-mediaocean-un-thumbnail-1024×576
Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
ibm-babs-rangaiah-thumbnail-2-1024×576
Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
thumbnail-23-1024×576
Executive Views
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
ad-tech-is-complex-over-engineered-w-thumbnail-1024×576
Executive Views
Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld
promo342990639
Executive Views
Microsoft’s O’Donnell On SSP Buying Decisions
promo342904852
Executive Views
News Corp’s Uses “Blackout” To Find Ad Fraud
promo342373379
Executive Views
Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace
promo342234124
Executive Views
How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn
146325_shutterstock_552791071_1896x504-1.jpg-1
Leading Voices
Why Publishers Need to Staff Up With Ad-Tech Experts
146323_Screen_Shot_2018-03-07_at_14.39.38896×504.png-1
Leading Voices
Is There a Limit to the Impact of Ads.txt for Media Buyers?
146321_s3-news-tmp-157127-mission_page-default-1280-1
Leading Voices
Top 10 native advertising trends for 2019
dvir-doron-cedato-thumbnail-1024×576
Executive Views
For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
promo331534116
Executive Views
TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
promo330365039
Executive Views
IAB UK’s Elkington Claims Progress On Transparency
promo329178456
Executive Views
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
146262_oded-poncz-1
Leading Voices
Traffic Duplication Might Be A Bigger Problem Than Ad Fraud
146258_giladamitai-1
Leading Voices
What Will it Take To Tip the Balance to the App Opportunity
146486_plant-949111_960_720-e1484326209677
Leading Voices
Header Bidding is Coming to Video – But Not Like You Think
promo317917275
Executive Views
Neustar’s Slyter Considers Data Sets For Linear TV Play
promo316891723
Executive Views
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
promo305879413
Executive Views
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
promo306087389
Executive Views
The Washington Post Emerges As a Tech Platform
promo304086888
Executive Views
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
wayne_blodwell
Interviews
‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory
article_drum
Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
promo304274544
Executive Views
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
promo301610073
Executive Views
Scale Is Key To Addressable TV: Neustar’s Dethero
promo301785509
Executive Views
‘Connection Science’ Unlocks The Future Of Identity, Neustar’s Wolfe Pereira Reckons
8216-make-data-human-8217-or-business-is-ruined-i-com-8217-s-cohen-warns-2
Executive Views
‘Make Data Human’ Or Business Is Ruined, I-COM’s Cohen Warns
Paul-Rossi-The-Economist-Group-1024×576
Executive Views
The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains
promo289764719
Executive Views
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
519526904_1_648_367
Executive Views
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
promo289765158
Executive Views
The Difference Between Watching And Viewing: Integral’s Lenane
promo289765307
Executive Views
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
promo289765274
Executive Views
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
promo289767288
Executive Views
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
promo289768011
Executive Views
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
promo289767980
Executive Views
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
promo289768251
Executive Views
Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO
promo289768272
Executive Views
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
promo289768883
Executive Views
Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery
promo289769211
Executive Views
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
promo289769686
Executive Views
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
promo289769941
Executive Views
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis
promo289772444
Executive Views
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
promo289773027
Executive Views
Ad Fraud Is Not As Widespread As You Think: comScore CEO
promo289773506
Executive Views
Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
promo289773728
Executive Views
Google’s 2015 Priority Is Securing Ads From Malware
promo289773792
Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
promo289774099
Executive Views
Teads Sets Sights On IPO After Rebranding
518413144_2_648_367
Executive Views
Total Transparency Can Hinder Ads: Xaxis’ Moore
promo289777038
Executive Views
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
promo289778354
Executive Views
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
promo289778400
Executive Views
Online Media Measurement: It’s Not Like Betamax Vs VHS
promo289778385
Executive Views
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
promo289778417
Executive Views
IAB’s Mane On Fraud: Keep Calm And Carry On
promo289778454
Executive Views
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
promo289778434
Executive Views
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
promo289778442
Executive Views
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
promo289778468
Executive Views
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
promo289779340
Executive Views
Viewability Measurement Must Be Independent: BrightRoll SVP
promo289781147
Executive Views
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
Companies in Ad Fraud 79