Ad Fraud 129

Trust Will Drive CTV Ads To Higher Heights

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On The Frontline Of The CTV Ad Fraud War: HUMAN’s Hassan

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Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud

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How OMG’s Pagliuca Is Pushing CTV Industry To Grow Up

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Fraud Follows The Money To TV: DoubleVerify’s Woolway

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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner

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GroupM’s Brown Wants Verified CTV Data

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The Evolution Of CTV Ad Measurement: InMobi’s Barthur

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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley

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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell

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TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski

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Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads

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Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen

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Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks

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Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross

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COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow

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How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher

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IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider

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Untold Consequences Of Tech Regulation: GroupM’s Norman

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TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott

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Are Transparency Woes Coming To TV?: Webbula’s Egeth

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Making digital media work for you: Why collaboration is key

By , iotec

Don’t Get Stung by Fraudulent Returns This Holiday Season

By , Acellere

Marketing Has A Marketing Problem: Deloitte’s Hatch

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OpenX’s Cadogan Pushes Pedal On Video Growth

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GroupM’s Crockett Sees Improvement In Ad-Tech Practices

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News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality

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Facing the future with fintech

By , Oradian

Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel

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Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah

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New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’

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Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld

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DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement

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Brands Moving Money In Response To Trust Crisis: eMarketer’s Ramsey

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Advertisers / Agencies Model in Transition: Dentsu’s President Matt Seiler

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TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%

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PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next

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Microsoft’s O’Donnell On SSP Buying Decisions

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News Corp’s Uses “Blackout” To Find Ad Fraud

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Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace

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How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn

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Why Publishers Need to Staff Up With Ad-Tech Experts

By , adyoulike

Is There a Limit to the Impact of Ads.txt for Media Buyers?

By , iotec

Top 10 native advertising trends for 2019

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For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron

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Three Ways OTT Ads Are Different, According to Innovid’s Chalozin

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A Year In Advertising: 2017 In Review

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Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power

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How Ads.txt Will Help Clean The System: AmNet’s Muldoon

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GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain

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