TV 56

Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

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TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO

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The Three Prongs Of Adobe’s TVMM Platform

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Advertisers Can Value Campaign Inventory: SpotX’s Cooke

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Adobe Primetime’s Prime Targets For 2016

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Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

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How Nielsen Helps Networks & Brands Understand Social Viewing

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Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams

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TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone

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UK’s Sky Announces Multi-Platform Ad Targeting

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The Challenges In The Road To Targeted TV Ads

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Video Ad KPIs Are Changing: Innovid’s Chalozin

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Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith

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Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement

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FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration

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The Trade Desk’s Stempeck Talks TV Ad Targeting

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The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb

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Programmatic TV Going From Seed To Roadmap: Havas’ Keller

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Programmatic TV Challenges: Transparency And Management, Execs Say

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Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan

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Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp

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Civolution Syncs TV, Online Ads For Amplification

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TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb

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Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson

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Programmatic TV Demand Exceeds Supply: Videology’s McLachlan

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TV And Video Ad Buying, Not Converging Yet, Mediaocean’s Wise

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CBS All Access Subscribers Younger, Better Targeted: Debevoise

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Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’

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AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

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Black Arrow See Dynamic Ad Insertion Appetite Grow

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UK’s BSkyB Investing in U.S. Digital Media and AdTech

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Unbundle TV Or Suffer: BSkyB’s Perchard

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Videology Opens TV Practice To Make Buying Smarter

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UK’s Sky Aims For Multi-Platform Sequential Advertising

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Ad Groups Look To Reimagine TV On Mobile Screens

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Simulmedia’s Morgan: TV Finally Embracing Ad Tech

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Simulmedia’s Morgan: TV Is The Real Ad Superhighway

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Canoe Catches A Wave After VOD Ad Pivot

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TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan

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Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein

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BBC Worldwide, Google Endeavor To Merge TV, Online Ads

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Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo

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Scripps Sets Out To Softly Sync Its Divided Channels

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Simulmedia Making Its TV Upfronts Debut

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TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan

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AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads

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Rovi’s Parekh: Big Data Will Change Ad World

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clypd Fuelled Up To Bring Programmatic Ads To TV

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Xaxis’ Hanlon: TV Is The Future Of Online Video Ads

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Kantar’s TV Data Helps Xaxis Target Online Ads

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