the road to cannes 31

J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

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‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable

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Three Biggest Ad Trends By SMG CEO Desmond

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ZenithOptimedia Seeks Cross-Media Data Insight

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true[X] Gives Engaged Viewers Fewer, Better Ads

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The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears

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Print Can Be Programmatic, Too: MediaMath’s Cox

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SMG’s Tech Startup Partnerships Bear Fruit For Brands

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Videos Need Better Ad Info: Coull’s Forsberg

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Data Unlocks Creativity: SMG’s Glucklish

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Programmatic Video Taking Off In UK: TubeMogul’s Reid

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Collaboration Is Key To Creativity: SMG’s Parker

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Videology Helps UK Telco Boost Customer ROI: Astley

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Ad Tech Is Cyclical: AppNexus CEO O’Kelley

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Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

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Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski

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VivaKi Lives On After Reorg: SMG’s Delaney

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Guardian’s Cordrey On News Readers’ Daily Rhythm

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Advertisers Will Demand More Transparency: Zenith US CEO

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Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

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SMG Planning Content@Scale International Expansion

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Keep Big Data Simple To Get Smarter: SMG’s Parker

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Mindshare’s Johnston: IPTV Heralds Video Opportunity

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BBC Research: Mobile Is Best Device To Reach Affluent Consumers

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Quality Is Essential for Branded Content: Guardian’s Watkins

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Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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Guardian Uses ‘Attention Analytics’ To Amplify Content

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Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

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VivaKi’s AOD Wants Industry Platform For Native Ads

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VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension

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