Social Media 25

How Nielsen Helps Networks & Brands Understand Social Viewing

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Industry Should Scale Up Social TV Ads: Mediaocean’s Palmer

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4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

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Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters

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Facebook Targeting Better Ad Quality: Jakubowski

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Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

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Social News Distribution At NYT’s Forefront: Poorsattar

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Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

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Dijit And Viggle Make Reminder-And-Reward TV ‘Circle’

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LinkedIn’s Weiner: We Will be the Definitive Professional Publishing Platform

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Mail Online’s New US CEO Steinberg: “We are Going to Grow Massively”

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Zeebox Users Up After Beamly Rebrand

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Viacom’s Spina Wants Unified Social Data Measurements

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SMG To Reveal Effectiveness Of Twitter TV Retargeting

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‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding

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Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off

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Brand Watch CEO: Marketers Must Act Right Here, Right Now

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‘ShareThis’ Founder: Real-Time Key To Social Marketing

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Chirpify Lets Viewers Buy With Hashtags

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Civolution Aims To Better Target TV-Synced Ads In 2014

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Civolution’s TV Data Powers 60% Uplift In Social Ad Performance

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SMG’s James: Big Data Fuels Real-Time Creativity

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Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update

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‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned

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zeebox’s Next Step: Social TV For Time Shifters

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