Programmatic TV 49

Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

By

The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

By

The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

By

Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

By

Sky’s AdVance Connects Ad Ops Across Screens: West

By

Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

By

Rocket Fuel’s New CEO Targets DISH Moments

By

SpotX Readies Expansion to Asia

By

After SpotX And Clypd, RTL Group Seeks More Investments In 2016

By

Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

By

Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears

By

Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

By

TV Squared Sees Ad Campaign Predictions In Its Future

By

TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

By

RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

By

UK’s Channel 4 Goes Big with Programmatic Offering

By

Videology’s Castree on Segmented Market Opportunities

By

Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin

By

Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers

By

Programmatic Is Not Addressable: DISH’s Gaynor

By

Advertisers Can Value Campaign Inventory: SpotX’s Cooke

By

Dish Opens Up Addressable TV To Real-Time Bids

By

Programmatic TV And Video Are Two Different Worlds: SpotX’s Cooke

By

Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

By

Greenberg’s GABBCON Aims To Demystify Programmatic TV

By

StickyAds Sticks With FreeWheel For Video Ad Supply

By

Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith

By

Xaxis’ Grether Expects Programmatic TV Early In 2016

By

The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb

By

Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough

By

Videology Helps UK Telco Boost Customer ROI: Astley

By

Programmatic TV Going From Seed To Roadmap: Havas’ Keller

By

Programmatic TV Challenges: Transparency And Management, Execs Say

By

News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

By

Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

By

Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp

By

Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty

By

GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

By

Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

By

Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke

By

Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

By

Programmatic Is Not Just For Real-Time: Videology’s Gaskamp

By

Programmatic TV Demand Exceeds Supply: Videology’s McLachlan

By

TV Can Be As Accountable As Digital: INVISION’s Miller

By

Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier

By

Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick

By

TubeMogul’s PTV Brings Programmatic To TV

By

Programmatic Video Ad Spending Growing in Europe, Adap.tv study

By

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

By