Programmatic Buying 195

Programmatic TV Has Turned A Corner: SMG’s Bertozzi

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Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains

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Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi

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TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

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Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi

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The World Won’t Be 100% Programmatic: Target’s Reiter

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The World Won’t Be 100% Programmatic: Target’s Reiter

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Programmatic 2.0 Is Here: Group M’s Kowan

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Programmatic 2.0 Is Here: Group M’s Kowan

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Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

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Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

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Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

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Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

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Hearst Reaches Maturity With Programmatic: Parker

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Hearst Reaches Maturity With Programmatic: Parker

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Turn’s New CEO On Video And The ‘Three-Legged Stool’

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Turn’s New CEO On Video And The ‘Three-Legged Stool’

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TV Will Start Looking Like Internet: FreeWheel’s Rothwell

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Programmatic Is Not Addressable: DISH’s Gaynor

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Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

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All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak

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How GroupM Establishes Trust With Private Marketplaces

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Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP

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Mobile Video Ads Will Boast One-To-One Creativity: Rubicon’s Novak

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Weather Channel’s Agus Ponders Programmatic’s Global Challenges

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Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

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Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

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Greenberg’s GABBCON Aims To Demystify Programmatic TV

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Netherlands Leads Europe For Programmatic Video: IHS Study

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Channel 4’s Lewis Sees A Big-Screen Future For Programmatic Ads

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Bloomberg’s Caine Makes Multi-Screen Ad Pitch

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Publicis Marks One Year With Adobe Always-On Partnership

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Clients Pushing Programmatic From Video To Offline: Amnet’s Bunatyan

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The Trade Desk’s Stempeck Talks TV Ad Targeting

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Brands Want More Info From Trading Desks: Unbound’s Brunick

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Heineken Uses Programmatic To Better Understand Customers

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MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram

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Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

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Rubicon’s Stevens Sees Retailers Becoming Publishers

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TubeMogul’s Wilson Wants To Dismantle Video Silos

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Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough

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ZenithOptimedia Seeks Cross-Media Data Insight

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The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears

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Print Can Be Programmatic, Too: MediaMath’s Cox

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Programmatic Video Taking Off In UK: TubeMogul’s Reid

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Unruly Brings “Emotional Programmatic” To US Advertisers

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Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon

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Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas

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CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains

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GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

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