Mobile Advertising 48

Ditch Last-Click Attribution On Mobile: Google’s Carrington

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Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

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GroupM Ad Ops Chief Joe Barone on Ad-Blocking: Industry Challenges and Solutions

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Advertisers Lagging Consumers On Mobile: IPG’s Johnson

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Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski

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Adelphic Its Brings Mobile “Cookie Proxy” To Europe

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Kargo ‘Takes Over’ Mobile Editorial With Brand Ads

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iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

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Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

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Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch

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Gaming Is The New Cinema: AdColony’s Barash

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eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

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Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut

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BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game

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Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

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How Ad Execs Think Differently About Mobile

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Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

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Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

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Nexage, Acquired By Millennial, Thinks Big On Mobile

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Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins

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Ad Groups Look To Reimagine TV On Mobile Screens

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Video Ads Perform Better On Mobile: Jun Group CEO

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Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

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Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg

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Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

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BBC Research: Mobile Is Best Device To Reach Affluent Consumers

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Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

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Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

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Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

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Advertisers Must Harness Long-Term Data: InMobi’s Cordero

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Starcom’s Mobile Chief: “Mobile Is Not An Island”

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Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh

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Storm8 Aims To Double Its Mobile Gaming Network

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Shazam Lets Advertisers Follow Consumers, CEO Riley

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In-App Purchase Not A Silver Bullet: Soko’s Cooper

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AOL Set To Launch Mobile Native Ad Unit

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Factual Enables Marketing Through ‘Anticipatory Computing’

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Apps Are Best For Mobile Marketing: Mindshare’s Johnston

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Messaging Could Light Up Mobile Monetization: InMobi’s Yu

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Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie

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Tablets Aren’t Mobiles: Collective CEO Apprendi

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Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising

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Jun Group Driving Native Video Ads To Apps

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Millennial’s Seifer: The Two Key Data For Mobile Ads

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