Measurement 28

comScore’s Chasin Puts The Meter In The Router

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Cross-Screen Measurement Is Priority #1: comScore’s Bhatia

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Kantar Media’s Brown On Cross-Media Measurement Roadmap

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Nielsen Onboarding TAM As Measurement Wars Heat Up

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Nielsen Onboarding TAM As Measurement Wars Heat Up

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Rentrak’s Livek Relishes Advanced TV Targeting With comScore

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Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

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YuMe’s DSP Joins Stack For Programmatic Boom

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TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

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The Importance Of Video Ad Measurement, By A+E’s Boykoff

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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Kantar, Nielsen Face Off To Upgrade UK TV Measurement

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Nielsen To Reboot Content Ratings Next Year

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Keep Measurement Simple: OMD’s Winkler

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Nielsen Bakes Measurement In To OTT Video Boxes

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Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski

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Quantcast Brings Its Data Play To The Table: SVP D’Souza

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Nielsen’s Hohman Ready To Measure Netflix

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Nielsen To Measure Smart TV’s In 2015: Feigenson

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Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud

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Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

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Rovi Wants Advertisers To Slice Audiences In To Small Segments

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comScore’s ‘Five-Screen’ Measurement Launching Late 2014

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Nielsen’s Mobile Video Measurement Coming This Summer

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Viacom’s Spina Wants Unified Social Data Measurements

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Nielsen’s Hohman: Cross-Platform Ads Are More Effective

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Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data

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France’s Alenty: A Future With Multiple Video View Metrics

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