marketing 34

Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski

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Adobe’s Programmatic Suite Aims To Bridge Ad-Tech, Mar-Tech

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WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman

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Sir Martin Sorrell on Transformation of Advertising and of WPP

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VivaKi Spreads Its Expertise Across SMG: Delaney

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Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

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McDonald’s Puts Video At ‘Core’ Of Digital Focus

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How Media Agencies Will Be Forced To Change

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Video Ads Must Hit Viewers Early: BPN’s Hiland

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Non-Marketers Hold Key To Programmatic: iProspect’s Adams

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Video Ads Boost TV Campaigns: UM’s Kinniburgh

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Adobe’s “Marketing Cloud” Explained

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This Is The Year Of Real-Time Data: Mindshare’s Bitterman

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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

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Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg

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Campbell Soup Company Warms To True Digital Marketing ROI

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Carat’s Ray: Proving ROI Amid Real Media Convergence

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MediaCom CEO: Programmatic Spurs Ad Creativity

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Advertisers Will Demand More Transparency: Zenith US CEO

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Keep Big Data Simple To Get Smarter: SMG’s Parker

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Data Is To Marketing As Science Is To Religion: Group M’s Norman

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This Is The Golden Age Of Content: UM’s Personette

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Starcom’s Mobile Chief: “Mobile Is Not An Island”

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Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014

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‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding

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GroupM’s Rob Norman: For Content Marketing, Context Is King

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Zefr’s Kirk: Brands Should Tap The Power Of Fans

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Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’

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Kantar’s Breheney Sees Mixed Uses For TV Tuning Data

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IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update

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Reuters Digitizing Its Long Tail To License To Marketers

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