fraud 16

GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

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Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

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Ad Fraud Is Not As Widespread As You Think: comScore CEO

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Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

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Total Transparency Can Hinder Ads: Xaxis’ Moore

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Advertising Arms Race: ‘2014 Is The Year Of Fraud’

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Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson

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Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO

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Online Media Measurement: It’s Not Like Betamax Vs VHS

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IAB’s Mane On Fraud: Keep Calm And Carry On

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Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’

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Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

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Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin

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VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

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Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin

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Adap.tv CEO: We are “fighting ad fraud until it disappears”

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