Branded Video 36

Content Trumps Frequency For Marketers: Bank of America’s Paskalis

By

Should Brands Make Content People Would Pay For?

By

BuzzFeed To Sell UK Branded Video By Year’s End

By

Shane Smith on Vice, Brands, Pinterest & Video For Millennials

By

BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories

By

Guardian Labs Mulls Off-Site Branded Content via Programmatic

By

Brand Content Goal Posts Are Wide: Gannett’s Kilgore

By

VideoElephant Gives Brands Video Content

By

WebMD’s Schlanger Writes An Original Video Prescription

By

The New York Times Finds Success with Native Video Advertising

By

McDonald’s Wants To Entertain, Educate With Video

By

Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto

By

How Media Agencies Will Be Forced To Change

By

Video Ads Must Hit Viewers Early: BPN’s Hiland

By

Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

By

Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

By

YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

By

WPP’s Sorrell: We Are a Content Company

By

Under News Corp, Storyful Put To Work On Brand Content

By

Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

By

Brands Should Define Goals Before Content: IPG’s Power

By

Time Inc’s Marvel: How Editorial and Advertising Collaborate

By

‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

By

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

By

TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

By

Brands Sacrificing Truth For Attention: Google’s Benson

By

GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

By

Quality Is Essential for Branded Content: Guardian’s Watkins

By

Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

By

BBC Native Ads ‘Can Bring Brands’ Stories To Life’

By

MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

By

Beet.TV’s Plesser: New Era Dawning For Journalism

By

Digitas’ Shlachter: Good Branded Video Is Hard To Do

By

‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman

By

AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

By

Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

By