branded content 22

Should Brands Make Content People Would Pay For?

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Shane Smith on Vice, Brands, Pinterest & Video For Millennials

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BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories

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Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

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Brand Content Goal Posts Are Wide: Gannett’s Kilgore

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YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

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Quality Is Key For Branded Content: News Corp’s Chopra

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Under News Corp, Storyful Put To Work On Brand Content

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For Branded Content, “Creative By Committee Is Death”

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From Story-Telling To Story-Doing: JWT’s Weisberg

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Brands Should Define Goals Before Content: IPG’s Power

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Content Must Be Created Through A Social Lens: Ogilvy’s Marks

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‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

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Content Has Elevated Itself Above Advertising: MediaCom’s Morris

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Quality Is Essential for Branded Content: Guardian’s Watkins

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BuzzFeed’s Perelman, We Offer Video Scale To Brands

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MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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New York Times Plans Branded Content In Video

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Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’

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Media Agency SMG Lets its Brands Run Publisher Content via New Platform

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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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Outbrain Serves Content Marketers In To Editorial Stream

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