beet retreat 2014 27

Advertisers Misled On Premium Placement: Jun’s Reichgut

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Veenome Looks Inside Videos To Help Advertisers

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Advertisers Must Harness Long-Term Data: InMobi’s Cordero

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NDN Focuses On Data To Improve Publishers’ Videos

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Starcom’s Mobile Chief: “Mobile Is Not An Island”

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TouchCast Aims To Boost Video Numbers And Quality

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SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control

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Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video

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The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith

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TV Networks Transitioning To Programmatic: LiveRail CEO

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Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014

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Videology’s Gaskamp: Display Ad Tech Doesn’t Work For Video

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Digitas’ Shlachter: Good Branded Video Is Hard To Do

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‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman

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‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman

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MediaVest’s Trivedi: Viewability Concerns Hurting Ad World

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AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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SMG To Reveal Effectiveness Of Twitter TV Retargeting

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Nielsen’s Hohman: Cross-Platform Ads Are More Effective

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MediaVest’s Trivedi: Google ‘Relationship’ Will Bring More Video Ads

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Innovid’s Chalozin: Interactivity Multiplies Video Ad Engagement Rates

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Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads

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Teads Launching Video Ad Supply Platform For Publishers

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Eyeview Grows Its Personalized Video Ad Footprint

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‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding

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Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data

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Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers

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