Addressable Ads 60

Invidi’s Di Blasio Aims For ‘All-Glass’ Decisioning By Q4

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Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

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Banks Follow Autos To Addressable TV: Modi’s Thissen

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Invidi’s Addressable Horizons Expanding Fast: CEO Downey

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Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

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TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

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Sky Aims To Make Non-Linear Go Large, West Says

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Cablevision’s Kristin Dolan: TV Addressability Helping Smaller Advertisers

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Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies

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Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber

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Addressable Prospect Looks Different Overseas: INVIDI’s Downey

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Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers

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Creatives Left Behind On Addressable Sequencing, Industry Panel Says

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UK’s ITV Balances Data Ambition With Brand Heart

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Invidi Will Power Belgian Addressable TV: CEO Downey

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Two Minutes And Beyond: The Addressable Future Of TV Ads

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Two Steps To Scaling Addressable TV Heights: Invision’s Marshall

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Programmatic Is Not Addressable: DISH’s Gaynor

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‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb

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Addressable TV Ad Spend Up 3x: SMG’s Scheppach

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Addressable TV Is Here, Now And Small: IPG’s Bayer

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Future Of OTT TV Ads Is Better Engagement: Roku’s Rosenberg

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Dish Opens Up Addressable TV To Real-Time Bids

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Addressable TV Needs Standards: Modi’s Jamie Power

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TV Operators Holding Back Addressable Dreams: SMG’s Scheppach

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The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree

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Adobe Relaunches “Auditude,” Integrated w/ company’s DMP

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Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan

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MediaVest Wants National Scale From Addressable TV

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Programmatic TV Is A Hard Sell: SMG’s Scheppach

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Video First, TV Later: Digitas’ Zaben

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No Addressable TV Until Business Changes: Vertere’s Hanlon

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‘Addressable TV Will Take Off In 2015’: SMG’s Scheppach

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MediaVest’s Korenfeld: Addressable TV Ads Need Scale Player

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No More Ratecards? Sky’s West On Addressable Ad Pricing

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UK’s Sky Aims For Multi-Platform Sequential Advertising

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Canoe Catches A Wave After VOD Ad Pivot

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GroupM’s Modi Media Hones In On TV Targeting

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Scripps Sets Out To Softly Sync Its Divided Channels

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Mindshare’s Johnston: IPTV Heralds Video Opportunity

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Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

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Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

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Ad Delivery Is Everything: Mediaocean’s Palmer

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ZenithOptimedia Trying To Overcome Addressability Fragmentation

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The Search For Standards For Addressable Ads

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Advertisers Must Harness Long-Term Data: InMobi’s Cordero

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TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan

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Programmatic TV Is Years Away: Simulmedia’s Morgan

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Videology CEO: 2014 Is The Year Of Addressable TV Ads

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Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

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