ExchangeWire – Context

ExchangeWire 7

Beyond Billboards: Welcoming a New Golden Age of Advertising

How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach , believes...

By Melinda McLaughin, logo

Why Omni-channel Marketing Can No Longer Be Avoided by Banks

By Jouk Pleiter, logo

Build or buy? A Framework for CTOs’ Biggest Call

By Sunil Thomas, logo

Don’t Put All Your Programmatic Video Eggs in One Basket

By Dvir Doron, logo

Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves

By Christopher Vogt, logo

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Header Bidding is Coming to Video – But Not Like You Think

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Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct

By Solberg Audunsson,