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Sky Taking Viacom’s Channel 5 Addressable In The New Year, Exec West Says

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Why Did Mediaocean Buy INVISION? DePascale Explains

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Marketers’ Top Priority Is Being Toppled: Eyeview’s Baadsgaard

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Samsung Smart TV’s Test Dynamic Ads With Sorenson

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Broadcast’s Net Casts Too Wide, Videa’s Gianunzio Says

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No Point In Point Solutions For Videology’s Jamboretz

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UK Close To Picking Hybrid TV Measurement Supplier

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Data Will Get Linked Up In 2017, Experian’s Danaher Says

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Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero

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Half Of TV Ads Could Be Addressable, GroupM’s Nielsen Thinks

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INVIDI’s ‘Addressability In The Sky’ Excites 605’s Dolan

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Admore’s Condon Aims To Automated TV Ad Delivery

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Start ‘Em Young: Affinity Is Born Early: Videology CEO Ferber

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MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content

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Acxiom’s Schmitt On Porting Online Campaigns To TV

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Trump’s Campaign Success Has Lessons For Marketers, comScore’s Livek

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Data-Driven Campaigns Demand Automation, Horstman Says

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INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

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UK’s Virgin Media Offers Addressable VOD, Liberty Global’s Paul Says

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Audience And Context Go Hand-In-Hand: Adobe’s Minmaugh

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Consultant Prohaska: Addressable TV No Longer Just Theory

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Media Research Is Now Data Science: TiVo’s FitzGerald

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Advanced TV’s National Evolution: MODI’s Bologna

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DataXu’s Tellefsen Draws ‘Graph Of Graphs’ For TV Targeting Data

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Gaskamp On Videology’s Transition To A SaaS Business

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‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says

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Digital & TV Sales Teams Are Merging, Clypd’s Burke Sees

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Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

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Customer Data Unlocks Campaign Success, Simulmedia’s Storan Says

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‘Satellite Switching’ Could Beam Down Nationwide Addressability: INVIDI’s Downey

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INVIDI Acquired By AT&T/DISH/WPP – Next Stop, Outer Space

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FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says

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‘Early Days’ For Advanced TV Ads, Says Fox’s Levine

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Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski

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Publishers Suffering ‘Data Leakage’: DashBid CEO Herman

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Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma

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Now Car Makers Can Find Specific Customers On TV, Through Videology

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Massive’s Drosin Sees TV Ads At The Fabric Of UI

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Rebundling The Bundle In TV’s Golden Era: Mediad’s Morgan

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Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

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AdTech Execs Support Scheppach’s Run Against Childhood Leukemia

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Former Cablevision’s Dolan & Tatta Launch ‘605’ To Leverage Set-Top Data

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Addressable Is Drawing Foreign Brands To US TV: Cadreon’s DeHaen

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Scale Is Key To Addressable TV: Neustar’s Dethero

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Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke

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WideOrbit Gobbles Up The TV Ad Universe, CEO Says

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Election Sweet Spot Making Addressable Hum, DISH’s Gaynor

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‘Connection Science’ Unlocks The Future Of Identity, Neustar’s Wolfe Pereira Reckons

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Turner Uses Data To Target And Tailor Creative, Strober Says

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BrightLine Turns Up The Volume With More Interactive Ad Products

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