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WPP, Facebook Forge Stronger Relationship Through Ambassadors Program

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Criteo’s Eichmann Wants To Help Retailers Challenge Amazon

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Take ‘Hard Decisions’ To Reboot Video For Mobile: POSSIBLE’s Marshall

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Play More: Facebook’s Hsu Urges Brands To Get Creative

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Nielsen’s Maran Sees Brands Striving For Long-Term Measurement

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Facebook Live Best Practices For Brands, By POSSIBLE’s Marshall

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Ten Years Later, Criteo’s Eichmann Celebrates Scale

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Attention Is The Blinding Power Of Premium Video: VAB’s Cunningham

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After Transparency Outcry, Production Concerns ANA’s Duggan

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Criteo Expands With Better Targeting, Dynamic Video Ads

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Bank Of America Moves Away From “Walled Gardens”: Paskalis

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TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’

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Post Merger, Tivo Readies Robust TV Analytics Offering

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Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings

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Brands & Agencies Will Fight Over Data, Rocket Fuel’s Duerr Says

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Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech

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Spotify’s Benedik Wants To Educate Brands On Video Ads

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The Trade Desk Switches On Connected TV

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IAB UK’s Elkington Claims Progress On Transparency

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Sorrell On Why Brands Have An Internal Battle For Ecommerce

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After Spain, OTT Is Key to Sky’s International Expansion Plans

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Sorrell Wants Less ‘Clunky’, More ‘Flexible’ From Tech’s ‘Fearsome Five’

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Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says

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4C, Mediaocean Integration Aligns Social & TV Ad Buying

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EU Policies Will Drive Consolidation & Collaboration: Videology’s Eisenstein

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Bing Wants To Help Ad Buyers Find Holiday Shoppers, Sirich Says

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Kawaja: Amazon Rivals Can Compete Using Intelligence

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Kargo’s Kargman Expects Big Mobile Year With NBC, Unilever

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Oath’s Mahlman Targets Mobile Video & Europe As Priorities

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Relevance Beats Personalization: UM Worldwide’s Stoller

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Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel

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GroupM’s Rob Norman On Holistic Performance Metrics

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Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency

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Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

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IBM’s Lord On Coffee & The Three Flavors Of Customer Value

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Sell-Side Has Big Upside: Tremor CEO Zagorski

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For Modern Businesses, Data Is King, IBM’s Bob Lord

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Tremor Video Sold Its DSP To Remove Friction, CEO Zagorski Explains

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IBM’s Watson Turns Dark Data Into Ad Gold, Bob Lord Says

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MediaCom’s Brook Uses Mobile To Prove Consumer Footfall

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NBCU’s Rosen Aims To Take Audience Targeting To The Next Level

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Nielsen’s Hogue: OTT TV Measurement Is A Journey

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Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck

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Brands Still Need Their Agencies in a Programmatic World: Trade Desk’s Stempeck

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The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck

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With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally

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Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future

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Tru Optik & comScore Bring Demographic Ad Buying To Connected TV

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Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

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What Agency Tech Chiefs Have Learned From Climbing The Ranks

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