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Interactive Ads Drive Purchase Intent: Innovid’s Eason

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Finding The Right Recipe For International Addressable: Liberty Global’s John Paul

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CFlight Helps Buyers Take Flight: Simulmedia’s Morgan

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As SVOD Booms, Ads Must Excel: Comcast’s Bremond

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INVIDI Buys Ooyala’s AdTech Unit, Will ‘Reinvest’: Anderson

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Virgin Media Brings Addressable TV To Irish Cable: Kiely

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Cadent’s Kryszczun On Bridging The UK’s Addressable Gap

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Agencies Need To Skill-Up ‘Lightning Rod’ Staff: Dentsu Aegis’ Law

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Addressable TV Evolution Takes Education & Iteration: DISH’s D’Antoni

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Data Keeps Marketers Up At Night: NCC Media’s Kent

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Mobile Has Driven TV Identity Matching: 4INFO CEO Jenkins

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How Connective Tissue Eliminates TV Ad Duplication: DataXu’s Catanzaro

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National Broadcasters Struggle For Global Reach: Spain’s Atresmedia’s Medina

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How Dutch Public Broadcaster Cleaned Up Ad Sales: Ster’s Volmer

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TV Delivers On Both Sides Of The Funnel: ARD-Werbung’s Isenbart

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TV Is Having A Renaissance In Sweden: TV4’s Häger

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Tech Giants Are Gobbling Up TV Ads: Think TV’s Baehr

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Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So

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Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur

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UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon

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Australia Is Going Addressable, Too: Think TV’s Portrate

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Addressable TV Strategy Varies By Country: Viacom’s Kurz

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For Brands, TV Is The Place To Be: EGTA’s Roberfroid

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Ad Buyers ‘In Second Innings’ With Full-Attribution TV Techniques: A+E’s Ernst

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CBC ‘Thinks Local, Acts Global’: GM Mongeau

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TV Must Put Marketers In Charge: Simulmedia’s Morgan

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Ad Agencies Are “Cockroaches, Not Dinosaurs:” Pivotal’s Wieser

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TV Audience Targeting Develops in France: Canal+’s Mollier

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RTL Building A European Union Of Video Ad Sales On Top Of SpotX

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Digital Disruptors Turn To TV For Extra Lift: VAB’s Cunningham

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Premium Is In Ad Purgatory: New Comscore President Hofstetter

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Advanced TV Won’t Grow TV Ad Spend: Pivotal’s Wieser

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Programmatic Speeds Satellite TV Advertising, DISH’s Robertson

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Experian’s Danaher On Data Marketplace Disruption

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4C’s Neuhauser On The Evolution Of Ad-Tech Fees

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OTT is Providing Quality to Supply to Buyers, DISH’s Kevin Arrix

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CMOs Share Their Priorities For Lions Council: Cannes’ Cook

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Sustainability Runs Deep: General Mills’ Hiranga

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Shell’s Brand Chief Seeks A Marketing Playbook In Cannes’ CMO Council

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MediaLink’s Kassan Calls Creators To Inspire Brands At CLX

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With CLX, Cannes’ Benson Wants To Turn Brands In To Entertainers

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Marketers Want Their Dollars To Work Harder: A+E’s Montenes

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Wavemaker’s Richman Makes The Case For Ad Agencies As ‘Your True Partners’

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Family Trees & Funnels: Inside Ancestry’s New Marketing Mix

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Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach

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Marketing Has A Marketing Problem: Deloitte’s Hatch

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Criteo’s Roswech Wants To Help Retailers Compete With Amazon’s Ad Might

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Mastercard’s Rajamannar On Executive Gender & The Benefits Of Diversity

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Roku’s Robbins Proves OTT Ad Value With Measurement Partners

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Turner Ignite’s Allen On OpenAP & The Future Of Data-Driven TV

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