Beet.TV 3,439

Digital Brands Need Eyes Open When Embracing TV: WideOrbit’s Fred Lee

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Unlocking National TV For Addressable: Cadent’s Michael Bologna

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D2C Tactics Scale Up To Big Brands: NBCU’s Brian Norris

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News Blacklisting By Brands Going In To Overdrive: WSJ Investigation

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Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson

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TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins

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How To Advertise TV Shows & Movies: Comcast’s Rothwell

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Mixing Advertisers’ Competing Metrics A Challenge For Publishers: Amobee’s Stacy Daft

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Do The Math: GroupM’s Castree Wants Measurement Agreements

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TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian

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Three Steps To The Converged Ad Agency: Amobee’s Smolin

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Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon

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WideOrbit’s Zinsmeister Greets ‘Nervous’ Industry With Buy-Side Automation

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Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves

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Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella

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Swartz’s Four Takeaways From Beet Retreat In The City

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Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts

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Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon

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As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel

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D2C Brands Use TV To Measure Web Visits: CBS’s Ross

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Local Cable Operators Can Excel At Addressable: EY’s Balis

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Next Week at the #BeetRetreat: How Addressable Will Scale In 2019: MODI Media’s Cestaro

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Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella

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At the #BeetRetreat: Addressable is for Linear TV, Too: Amobee’s Schleider

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AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace

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The Time For TV Performance Is Now: TVSquared’s Kinsella

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Trusted Local News Is The Next Scale Increment: OMD’s Mirsky

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Advertisers Broke Local News, Can They Fix It? United For News’ Jenen

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Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik

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Ad Tech & Content Tech Should Be The Same: IRIS.tv’s

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The Recipe For Performance TV: TCA’s Wollet

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Brands Like Bose Wants Flexible, All-Platform Ads: Kremser

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‘New Home For Vice News’ Coming Soon: Vice’s Delport

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Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian

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Nielsen O’Grady Plans New UK Addressable Offering

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French Broadcaster M6 Readies For Addressable Explosion: Younes

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Media Need Partnerships To Find Scale: RTL AdConnect’s Bischoff

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Machine Learning Speeds Up Action: NCS’ Dupree

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As Roku Pulls Away, Gap Between OTT Viewing & Ads Must Be Closed

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Linear TV Loves Programmatic: Hearts & Science’s Pagliuca

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Sky’s The Limit For Comcast’s Advanced TV At Scale: Jamie West & Denise Colella

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The Evolution Of Digital Identity: 4INFO’s Tangredi

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Xandr’s Beaumier Aims To Mix Upfront & Real-Time TV Ad Sales

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Washington Post CRO: Subscription Model Means More Engaged Consumers for Advertisers

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Ad Buyers Need Video Scores: MediaMath’s Fisher

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Fremantle Flexes Its Ad Sales Muscles, Glynne Says

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How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

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The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV

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For In-Housing, Many Shades Of Gray: OMD’s Adamski

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Data Fuels Live TV 2.0: Univision’s Mandala

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