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Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load

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How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca

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As Addressability Withers, Embrace Opt-In: PubMatic’s Goel

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Publishers Should Allow Ad Buyers’ Own Data: Beachfront’s Sinton

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Hulu’s Pause Ads Lift Brands 68%: Helfand

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Reduce Exchanges To Boost Transparency: Jounce’s Kane

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Group Nine Media Seeks Brand-Content Integration: Kolb

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Driverless Cars, 5-G, Will Spur Content Consumption: MediaLink’s Kassan

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Optimized Creative Drives Results: Celtra’s Mikek

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AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says

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Connect, Don’t Build: Norman Advises On Ad-Tech

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Turner Follows Sports Fans After The Final Play: Shackell

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The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars

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TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change

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Innovid Boosts DCO Creds With Herolens Acquisition: Eason

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OpenX ‘Tripling-Down’ On Demand Side: Leichman

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Supply Path Optimization Gives Control Back To Buyers: PubMatic’s Dozeman

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For Horizon, Attribution Is The Next Frontier

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Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio

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Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy

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‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia

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GroupM’s Hanlon Wants To Solve The Identity ‘Quagmire’

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How GroupM Is Consolidating Supply-Side Partners: Max Jaffe explains

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Horizon’s Campanelli Wants Guaranteed Ad Results

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Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta

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Optimized Supply, Fewer Exchanges: Goodway’s Martin Seeks Consolidation & Control

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Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner

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On TV, D2Cs Can Scale With Balance: NBCU’s Norris & WideOrbit’s Lee

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Next-Level Supply Optimization: Magna Global’s Fitzpatrick

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The Misconceptions Of Addressable’s Youth: MODI Media’s Cestaro

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Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year

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It’s About Time: Xandr’s Relevance Examines Consumer Attention

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Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella

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After Transparency, Attention Needs Addressing: PubMatic’s Linville

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ROI Is ‘Living The Lie’: Marchese & O’Connell Fret About Outcomes

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Digitas’ Berani ‘Trims The Fat’ On ‘Duplicative’ SSPs

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Full Throttle For Addressable: Hulu, DISH & Comcast Execs’ Panel Debate

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Supply Transparency Challenges Remain: Cadreon’s Muzzy

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360i’s Porter On M&A And The Push For Programmatic-Guaranteed

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Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister

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Programmatic Video Heading To Unified Auction: OMG’s Hovaness

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What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

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Horizon Media’s Capelan Wants More Premium From SSPs

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Converged TV Buying Needs Operational Agreements: Amobee’s Smolin

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Magna Global Will Bypass Some Ad Exchanges: Paolozzi

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Three Steps To Unlock Future TV Ads: GroupM’s Castree

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Audience Means Outcome: FreeWheel’s Wallach

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Comcast Has Pivoted To First-Party Viewing Data: Zapata

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Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection

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Universal Addressable TV Buying Will Be Elusive: MODI’s Cestaro

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