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Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says

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‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales

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Gray’s Howell Welcomes ‘Game-Changing’ ATSC 3.0 Standards

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AI To Predict Ad Success From The Storyboard: 605’s Shirole

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Hippo Builds Insurance Brand With Local Knowledge: Collins

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‘The Puddle Of Confusion’: ANA’s Liodice Wants CMOs To Re-Focus

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The New Auto Advertising Is Precise: TEGNA’s Fagan

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MasterCard Harnesses Spend Data For Marketing, CMO Rajanmannar Says

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How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher

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Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb

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MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki

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IPG’s Engelgau On Identity & People In Marketing

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Email Is Under-Used And Episodic: Epsilon’s Benyo

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OpenX’s Parsons On The Search For A New Cookie

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Local TV Will Go Impression-Based: WideOrbit’s Mathewson

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How Impressions Will Boost Local TV: WideOrbit’s Offeman

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Identity Will Help Publishers Fight Platforms: LiveRamp’s Clinger

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Connected TV Must Overcome Fragmentation: Samba TV’s Bourget

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OpenX’s Gentry Wants Ad ‘Symmetry’ For Web Publishers

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TrustX, Publishers’ Own PMP, Is Trading More Than $10M: CEO: Kohl

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How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine

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Cadreon’s Schmidt On ‘Open Parks’ At End Of Programmatic

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Predictions For ‘Predictive Marketing’, From Deloitte’s Paris

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How AI Analytics Can Change Ad Campaigns: Course5’s Mittal

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Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray

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FreeWheel’s Discovery Deal, Explained By GM Marcus

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Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke

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Convergence Is Not What You Think It Is: Amobee’s Smolin

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Email Is The Key To Advertising: Merkle’s Leger

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IAB Will Step Up DC Data Lobbying, Moots FTC Oversight

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Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja

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Excess Ads Break The TV Experience: M1’s Spengler

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Effectiveness Drives Ad Load: VAB’s Cunningham On TV

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iSpot.tv Building TV Attribution Platform for Target’s Roundel

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From NCC To Ampersand, Andrew Ward Explains Changes

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Analytics Driven By AI Understanding: Google’s Stone

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Identity Is Far From Solved: InMobi’s Singhal

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Nielsen’s Clarken On Brand Safety & OpenSlate Investment

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Answers Can Be Ads: Quora’s Gullov-Singh

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Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani

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After Identifiers, Will Brands Swap Customer Data? Acxiom’s Skinner Thinks So

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TV Attribution Making Buyers Smarter: TVSquared’s Kinsella

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Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth

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First-Party Data Needs Third-Party Glue: LiveRamp’s Howe

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‘Cuspers’ Straddle Gen-Z & Millennials: Fullscreen’s Cushman

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Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman

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IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider

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CIMM’s Clarke Wants More Multi-Platform Measurement

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Holiday TV Ad Spend Is Disconnected: OpenX Research

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Comscore’s Worthem Wants To Expand Addressable TV Minutes

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