Beet.TV 3,439

News Orgs Need More Precision, Less Partisanship: GroupM’s Norman

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TV Companies Uniting Against Duopoly: OpenAP’s Levy

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In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

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Break The Silos: Horizon’s McElhinney On The Evolving Agency World

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TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine

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Data Organization Key To Unleashing Advanced TV Ad Sales: Viacom’s Zilberbrand

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Direct Relationships Keep Cookies Alive: News Corp’s Guenther

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WarnerMedia Focused On Unlocking National Addressability: Aversano

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Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli

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I Want My DTV: Furious’ Swartz On ‘Deterministic’ Television

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Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss

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Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales

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Teamwork & Standards Needed For Advanced TV Scale: FreeWheel’s Clark

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Addressable TV Hitting Scale: 605’s Horner

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TV Can Go Deterministic: 605’s Levine

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Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss

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FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation

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Scaling-Up Advanced TV: Inscape, OpenAP Execs On Coming Together

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Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver

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LiveRamp’s Metcalfe Entices MVPDs To The Audience-Buying Future

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Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail

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Brands Need To Break Data Silos: LiveRamp’s Grammier

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Under LiveRamp, Data + Math Eyes International Expansion: Hoctor

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TV Companies Partnering Better With Agencies: Amobee’s Smolin

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New TV Platforms Must Unite To Reduce Friction: MTM’s Watts

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New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer

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Publishers Must Collaborate For Planning Scale: Janus’ Shimmel

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How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell

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‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

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PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

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The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

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Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

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Ampersand Calls On TVSquared To Measure TV Ad Outcomes

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Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark

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SAP’s Tillman Has Fun Finding Influencers Through TV

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WFA’s Loerke Is Up For The Fight With Tech Platforms

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Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça

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Twitter Is Where Brands Go Live: Maheu

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Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz

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OpenSlate Will Expand Video Scores To New Publishers: CEO Henry

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How Machine Learning Helps Advertisers: AdTheorent’s Lawson

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Ericsson’s Emodo Uses Carrier Data To Clean Up Mobile Inventory: Moskowitz

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Impressions Come Easily: Graham’s Barr On TV Ads’ Transition

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New TV Ads Currency Gives Parity With Streaming: Rob Hubbard

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What’s Driving In-Car Ads: Connected Travel’s Biniak

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Cardlytics Banks On Purchase Data To Measure Ads

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Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing

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OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says

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Viewers Like Ads, But Not Too Often: Xandr Research

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Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith

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