Beet.TV 3,439

With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad

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S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says

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Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says

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“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV

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Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up

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Television Transformation Will Be Driven by Consumer Experience, 605’s Levine

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Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says

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ACR Enables ‘One Media Truth’: Nielsen’s Rao

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Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett

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S4’s Sorrell Sees Growth In Digital After Latest M&A

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Now Part of Xandr, clypd Enters Next Phase

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Seven Networks Beta-Test Nielsen’s Addressability: Abcarian

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TV News Is Under-Valued, The Solution Is Fewer Ads: BoA’s Paskalis

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Chips In Overdrive: Gotlieb’s 2020 Tech Horizon

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Brands Need More Creative Assets: BoA’s Paskalis

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A+E’s Garner Plans More “Lively Places” For OTT TV

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Cadent Rings In 2020 With 4INFO Acquisition

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The Quest For Total TV: Gottlieb Seeks The Full Picture

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How HBO Max Is Finding Its UX: WarnerMedia’s Toeman

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TVbeat Pooling TV Companies’ Ad Inventory

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Irwin Gotlieb’s Take On the Streaming Wars

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TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research

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Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud

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GroupM’s Thomas Frets About Total Video Measurement

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Nielsen Seeks Scale For Addressable TV Tech

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Rubicon, Telaria Merge To Bolster Connected TV Ads

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With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord

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Samsung Ads’ Three CES Priorities: Alex Hole

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Canoe Will Pilot ‘On Addressability’ In 2020

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Advanced TV Brings All Hands To The Pump: Finecast’s Caxton

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Samba TV Ready For Big European Splash In 2020

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Roku Takes TV Sets & dataxu Overseas

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Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So

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Nielsen’s O’Grady Relishes Simpler Overseas Ecology

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Diversity Inherent In Addressable TV: Finecast’s Harcus

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Samsung’s Oh Finds ‘Unfindables’ & Heavy Gamers With ACR

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West’s Last Acts At Sky: More Transparency & Industry Collaboration

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INVIDI Has Cross-Screen Buying Platform Called EDGE

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Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation

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Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun

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OpenAP Adds CBS To Grow Advanced TV Scale

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From ‘Negative Reach’ To Positive Results: PHD’s Koziarski

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Samsung Ads Going Big at CES: “We’re Not in the Test Phase Anymore”

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Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott

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Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis

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Samsung Ads’ Scott Takes Outcome Promise To CES

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The Marriage Of Digital & TV: Spectrum Reach’s Norris

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From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness

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Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too

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At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss

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