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Executive Views

We Will Overcome Ad Identity Challenges: Oracle’s Langel

In the ad industry, as in society at large, fissures are everywhere. Deprecation of t...

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Executive Views
AI, Advertising & The Identity Era: IBM’s Bachstein
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Executive Views
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Executive Views
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
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Executive Views
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
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How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
Executive Views
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
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After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
Executive Views
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
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Three Innovations The Industry Wants: PubMatic’s Dozerman
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Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views

‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu

Privacy legislation and browsers’ third-party cookie deprecation were just the ...

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How Apple Benefits From IDFA Change: Washington Post’s Albergotti
By Robert Andrews  
Executive Views
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
By Robert Andrews  
Executive Views
Apple Delays IDFA to Relief of the Advertising Business
By Robert Andrews  
Executive Views
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
By Robert Andrews  
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Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
By Robert Andrews  
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Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
By Robert Andrews  
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
By Robert Andrews  
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
By Robert Andrews  
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
By Robert Andrews  
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
By Robert Andrews  
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
By Robert Andrews  
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
By Robert Andrews  
Executive Views

Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA

Can the advertising industry convince the world’s biggest tech companies to row back ...

By Robert Andrews  
Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
By Robert Andrews  
Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
By Robert Andrews  
Executive Views
Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher
By Robert Andrews  
Executive Views
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
By Robert Andrews  
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Executive Views
Pluto TV Hopes to Benefit from Header Bidding
By Robert Andrews  
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
By Robert Andrews  
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
By Robert Andrews  
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Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
By Robert Andrews  
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Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
By Robert Andrews  
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
By Robert Andrews  
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Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews  
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Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
By Robert Andrews  
Executive Views

Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap

Any acquirer of a community with deep engagement and intensely loyal users had better...

By Robert Andrews  
Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
By Robert Andrews  
Executive Views
SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
By Robert Andrews  
Executive Views
Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo
By Robert Andrews  
Executive Views
Standard Media Index Has Roadmap for Growth As Tatta Joins
By Robert Andrews  
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Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
By Robert Andrews  
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
By Robert Andrews  
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Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
By Robert Andrews  
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
By Robert Andrews  
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
By Robert Andrews  
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Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
By Robert Andrews  
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Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
By Robert Andrews  
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Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
By Robert Andrews  
Executive Views

Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff

With resources constrained and a new importance placed on sure-fire customers, market...

By Robert Andrews  
Executive Views
In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
By Robert Andrews  
Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
By Robert Andrews  
Executive Views
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
By Robert Andrews  
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Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership
By Robert Andrews  
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Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
By Robert Andrews  
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Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg
By Robert Andrews  
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Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
By Robert Andrews  
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COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
By Robert Andrews  
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Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
By Robert Andrews  
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National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
By Robert Andrews  
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Executive Views
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
By Robert Andrews  
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Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
By Robert Andrews  
Executive Views

Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement

For Disney, subscription video may have been the headline-grabber over the last year....

By Robert Andrews  
Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
By Robert Andrews  
Executive Views
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
By Robert Andrews  
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Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
By Robert Andrews  
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Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
By Robert Andrews  
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Advertisers Want Agility & Insight: Meredith’s Borsa
By Robert Andrews  
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Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
By Robert Andrews  
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Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
By Robert Andrews  
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Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
By Robert Andrews  
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Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
By Robert Andrews  
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Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
By Robert Andrews  
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Semantics & Suitability Bring Brands Back To News: CNN’s Cook
By Robert Andrews  
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Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
By Robert Andrews  
Executive Views

In Personalization, Give A Little Respect: Comcast’s Marcus

The ad industry should scrap retargeting and volunteer to be regulated in order to pr...

By Robert Andrews  
Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
By Robert Andrews  
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How AT&T Is Navigating Media Buying During A Pandemic: Carter
By Robert Andrews  
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Brands Coming Back To News: Horizon’s Koenigsberg
By Robert Andrews  
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Contextual Targeting Emerging Quickly: Oracle’s Hulst
By Robert Andrews  
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Dynamic Creative Helps Brand Suitability During Change: Xaxis’
By Robert Andrews  
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“News Is Brand-Safe:” UM Worldwide’s Lowcock
By Robert Andrews  
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Univision Joins Nielsen’s Addressable TV Beta
By Robert Andrews  
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As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
By Robert Andrews  
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Ampersand, Verizon Media Partner For TV Ad Scale
By Robert Andrews  
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COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
By Robert Andrews  
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IAB UK Wants An End To Advertisers’ News Lockdown: Mew
By Robert Andrews  
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Pandemic Response Requires Agility: Cadent’s Troiano
By Robert Andrews  
Executive Views

In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin

In the wreckage caused by COVID-19, marketers are having to think on their feet ̵...

By Robert Andrews  
Executive Views
Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
By Robert Andrews  
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“Embrace Agility,” WarnerMedia’s Aversano Advises
By Robert Andrews  
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Verizon Media Tools Up For Interactive Future: Markman
By Robert Andrews  
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Video Ads Are Coming Back: Innovid’s Chalozin
By Robert Andrews  
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Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
By Robert Andrews  
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Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
By Robert Andrews  
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COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
By Robert Andrews  
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Kinesso Is Connecting Dots Between Datasets: Paolozzi
By Robert Andrews  
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Context & Audiences, Targeting In Tandem: Comscore’s Gantz
By Robert Andrews  
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Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
By Robert Andrews  
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Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
By Robert Andrews  
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Tubi Gets Personal With TransUnion Data Deal: Rotblat
By Robert Andrews  
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Personalization is Paramount During Pandemic: Xandr’s Jason Brown

The coronavirus pandemic crisis will accelerate the trend in which brands want to spe...

By Robert Andrews  
Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
By Robert Andrews  
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TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
By Robert Andrews  
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Pandemic Media Trends In Focus: Total Media’s Duff
By Robert Andrews  
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Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
By Robert Andrews  
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Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
By Robert Andrews  
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Don’t Block News, Get More Granular: IAS’ Utzschneider
By Robert Andrews  
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