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How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
Executive Views
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
Executive Views
After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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Executive Views
COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
kyle
Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Better Planning Needed For Connected TV Ads: Kantar’s Tillou
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Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
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Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
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Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
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Executive Views
Pluto TV Hopes to Benefit from Header Bidding
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
stephanie
Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
bill
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Close SSP Relationships Benefit Publishers: Discovery’s Murray
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
BETH
Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
noah.2
Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
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Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
philippe
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
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DISH’s Robertson Sees Programmatic TV Rising In Pandemic
kramer
Executive Views
Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
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Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
ross
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Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
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Executive Views
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
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Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg
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Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
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COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
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Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
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National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
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In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
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Executive Views
Advertisers Want Agility & Insight: Meredith’s Borsa
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Executive Views
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
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News Is Brand-Safe: 4As’ Kaplowitz
jason
Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
lisa.u
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COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
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Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
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Semantics & Suitability Bring Brands Back To News: CNN’s Cook
chance
Executive Views
Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
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Dynamic Creative Helps Brand Suitability During Change: Xaxis’
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“News Is Brand-Safe:” UM Worldwide’s Lowcock
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Univision Joins Nielsen’s Addressable TV Beta
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As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
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Ampersand, Verizon Media Partner For TV Ad Scale
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COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
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IAB UK Wants An End To Advertisers’ News Lockdown: Mew
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Pandemic Response Requires Agility: Cadent’s Troiano
jakob
Executive Views
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
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Executive Views
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
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COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
vin
Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
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Context & Audiences, Targeting In Tandem: Comscore’s Gantz
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Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
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Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
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Tubi Gets Personal With TransUnion Data Deal: Rotblat
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Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
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Don’t Block News, Get More Granular: IAS’ Utzschneider
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