Beet.TV - Context

Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl

Executive Views

Notice: Trying to access array offset on value of type null in /home/customer/www/contexthq.com/public_html/wp-content/themes/bs4platform/functions/functions-section-organisation.php on line 62

Beet.TV 2,937

Context Is Rebooted For CTV: IRIS.TV’s Hyden

Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi

Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior

EDO’s Krim Helps Univision Advertisers Predict The Future

Innovid Debuts Trading on NYSE today Under Symbol “CTV”

Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas

Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes

Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’

‘We’re Here To Play’: TransUnion Favors Integration In TV Foray

IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite

Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint

Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic

LG Rides ‘Rocket Ship’ As Post-Pandemic Ads Come To CTV

DeepIntent Is Path For LG Ads’ ‘Quantum Leap’ In Pharma Marketing

You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard

At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark

Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner

Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel

CTV Can Excel At Serving Diverse Viewers: Magnite Research

Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data

The Post-Meter Future Is Multi-Currency: Samba TV’s Navin

In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock

Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says

IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord

Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin

Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

Snowflake’s Stratton Puts Ad Data Processes In The Cloud

How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs

Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance

What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs

VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos

Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn

Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman

Kasha Cacy On Engine Group’s Perpetual Diversity Machine

Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte

Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar

Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem

Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons

Upfronts Are Upgraded & Here To Stay: Fox’s Falco

IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden

Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity

Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities

Havas’ Sedlarcik Goes Long On Short-Form Ads

IPO, SPAC, Sale, Private Equity: Eight Execs’ Advice & Experience On Fundraising & The Exit Path

VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray

TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel

What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns

From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head

Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane

Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider

The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar

GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation

Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado

Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design

How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study

FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA

Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux

Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says

Dentsu’s John Lee Tapped by NBCU as Chief Data Officer

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

NBC Sports & Innovid Partner To Take Olympics Ads Real-Time

Ford’s Roadmap To Safety & Diversity: Marketer Skiko

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership

Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone

ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester

First-Party Privacy Is Paramount: InfoSum’s Wetzel

Balance Performance & Responsibility: MediaMath’s Cordier

Tastemade’s Imberman Feasts On A Full Menu Of Ad Options

How To Inject Creative Into Programmatic: Xaxis’ Lin

Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure

AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead

Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus

AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek

Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath

Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin