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Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
Executive Views
Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
Executive Views
CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
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Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
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Executive Views
VidMob’s $110M To Accelerate ‘Creative Intelligence’
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Executive Views
Experience Is Critical: Highlights From ‘Transforming CTV’
Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
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Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
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Executive Views
Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss
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Executive Views
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
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Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
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Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
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Executive Views
Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence
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Executive Views
Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands
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Executive Views
App Behavior Creates Audience Segments: T-Mobile’s Zhu
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Executive Views
The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
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Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
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Executive Views
Twitter Puts Shopping In The Stream: Personette
DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
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DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
The Road To Alt Currencies: Comscore’s Hinnant
Executive Views
The Road To Alt Currencies: Comscore’s Hinnant
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Executive Views
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
Executive Views
From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
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Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
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The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
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Executive Views
Back To The Future: 4As’ Kaplowitz On Context
Comcast’s Allen Pushes Addressable Forward With AMC
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Comcast’s Allen Pushes Addressable Forward With AMC
Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
Executive Views
Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
The Truth About Context & Safety: IAS’ Marlow
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The Truth About Context & Safety: IAS’ Marlow
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Executive Views
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
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Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
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Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
InnovidXP Combines Data & Serving: Chalozin
Executive Views
InnovidXP Combines Data & Serving: Chalozin
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
Retail Media Can Go Off-Site: PubMatic’s Goel
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Retail Media Can Go Off-Site: PubMatic’s Goel
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Executive Views
DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
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Retail Media Getting Complex With Growth: GIG Retail’s Stevens
Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Executive Views
Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
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Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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Executive Views
Piccone’s Progress: Cross-Platform Means Full-Stack
How Retail Media Networks Are Evolving: Momentum’s Bowman
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How Retail Media Networks Are Evolving: Momentum’s Bowman
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
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Bologna Ready To Release CTV’s ‘Commercials On Steroids’
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
NBCU Offers Brands Shoppability With New Ad Offerings
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NBCU Offers Brands Shoppability With New Ad Offerings
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
Twitter Aligns  with iSpot.tv & NBCU for New Measurement Initiative
Executive Views
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Executive Views
Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
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Executive Views
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Executive Views
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
Executive Views
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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Executive Views
Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
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Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
Executive Views
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
Connected Creative Is The Conduit: Innovid’s Hogue
Executive Views
Connected Creative Is The Conduit: Innovid’s Hogue
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads
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Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
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Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
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