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Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
Executive Views
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
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Executive Views
Effectv’s Brauer Melds Different Data To Create Better Ad Outcomes
Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’
Executive Views
Jukin Media’s Richter Seeks CTV’s ‘Circle Of Life’
‘We’re Here To Play’: TransUnion Favors Integration In TV Foray
Executive Views
‘We’re Here To Play’: TransUnion Favors Integration In TV Foray
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Executive Views
IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite
Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
Executive Views
Planet V By The Numbers: McLachlan On ITV’s 12-Month Sprint
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Executive Views
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
Executive Views
How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
Executive Views
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
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Executive Views
CTV Can Excel At Serving Diverse Viewers: Magnite Research
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
Executive Views
Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
Executive Views
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
Executive Views
In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
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Executive Views
Buyer Beware: Veracity Of Audience Data Segments Needs Fixing, Steuer Says
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
Executive Views
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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Executive Views
Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin
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Executive Views
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Executive Views
VideoAmp’s Inscape Extension Is The Collaboration We Need: Chakalos
Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn
Executive Views
Separate Systems Aren’t Fit To Manage TV Ad Tsunami: Comcast Technology Solutions’ Nunn
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Executive Views
Tubi’s New Pipes Connect Yahoo Buyers To CTV: Markman
Kasha Cacy On Engine Group’s Perpetual Diversity Machine
Executive Views
Kasha Cacy On Engine Group’s Perpetual Diversity Machine
Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
Executive Views
Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Executive Views
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
Executive Views
Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Executive Views
Havas’ Sedlarcik Goes Long On Short-Form Ads
IPO, SPAC, Sale, Private Equity:  Eight Execs’ Advice & Experience On Fundraising & The Exit Path
Executive Views
IPO, SPAC, Sale, Private Equity: Eight Execs’ Advice & Experience On Fundraising & The Exit Path
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
Executive Views
VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray
TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
Executive Views
TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
Executive Views
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
Executive Views
From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
Executive Views
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
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Executive Views
Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Executive Views
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
Executive Views
Machine Learning Can Build Back Signals Lost In Ad Privacy Movement: Wavemaker’s Hernoux
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Executive Views
Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
Executive Views
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Executive Views
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
Executive Views
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
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Executive Views
Ford’s Roadmap To Safety & Diversity: Marketer Skiko
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Executive Views
Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
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Executive Views
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
How To Inject Creative Into Programmatic: Xaxis’ Lin
Executive Views
How To Inject Creative Into Programmatic: Xaxis’ Lin
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Executive Views
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s  Randi Stipes & GroupM’s Kieley Taylor
Executive Views
AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor
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Executive Views
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
Making Responsible Media A Reality:  Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
Executive Views
Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
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Executive Views
AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek
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Executive Views
Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath
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Executive Views
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
Executive Views
‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
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Executive Views
Bringing Addressable To Local TV: Premion’s Vilade
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
Executive Views
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
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Executive Views
Vevo Partners Up To Make IP The New Prime-Time: Christensen
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Executive Views
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Executive Views
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Executive Views
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
Executive Views
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
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Executive Views
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
Canoe Turns Up The Heat On Linear Addressable: Pizzurro
Executive Views
Canoe Turns Up The Heat On Linear Addressable: Pizzurro
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Executive Views
‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles
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Executive Views
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
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Executive Views
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
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Executive Views
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
Executive Views
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
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