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Executive Views
The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
Executive Views
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
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Executive Views
Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
Through M&A, MNTN Scales Into ‘Creative As A Subscription’
Executive Views
Through M&A, MNTN Scales Into ‘Creative As A Subscription’
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Executive Views
Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
Back To The Future: Xumo’s Condon On FAST’s TV Time Machine
Executive Views
Back To The Future: Xumo’s Condon On FAST’s TV Time Machine
SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
Executive Views
SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
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Executive Views
Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media
CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
Executive Views
CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
Clean Rooms Need Connection: LiveRamp’s Clinger
Executive Views
Clean Rooms Need Connection: LiveRamp’s Clinger
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
Executive Views
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
Executive Views
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
Executive Views
Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
Executive Views
This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads
OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
Executive Views
OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
TV Viewers Mull Switching From Subs To Spots: Magnite Research
Executive Views
TV Viewers Mull Switching From Subs To Spots: Magnite Research
While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
Executive Views
While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
Executive Views
Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center
Beyond The 30: Roku Leans In To New Formats, Original Content
Executive Views
Beyond The 30: Roku Leans In To New Formats, Original Content
Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
Executive Views
Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
Executive Views
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
Context Levels The Playing Field: Index Exchange’s Barash
Executive Views
Context Levels The Playing Field: Index Exchange’s Barash
Kargo Acquires Video Ad Server VideoByte
Executive Views
Kargo Acquires Video Ad Server VideoByte
For T-Mobile, The New Mobile Advertising Is In-Car
Executive Views
For T-Mobile, The New Mobile Advertising Is In-Car
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
Executive Views
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
Executive Views
Identity Resolution Is A Prerequisite To Data Clean Rooms: TransUnion’s Spiegel
‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
Executive Views
‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
Executive Views
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
Executive Views
Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
Executive Views
IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
How To Harness The Evolution Of Clean Rooms: Habu’s Stratton
Executive Views
How To Harness The Evolution Of Clean Rooms: Habu’s Stratton
Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale
Executive Views
Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale
Best Buy Runs Faster To The Clean Room: Mark Heitke
Executive Views
Best Buy Runs Faster To The Clean Room: Mark Heitke
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Executive Views
Clean Rooms Are Even Powering Internal Data Collaboration: Annalect’s Gitlin
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Executive Views
Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms
Executive Views
GM’s Kapoor Is Kicking The Tyres Of Ad Clean Rooms
Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney
Executive Views
Pinterest Loves ‘The Beauty Of Clean Rooms’: Sweeney
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Executive Views
Clean Rooms Move The Needle Without Moving Data: Fox’s Sherriff
Innovation & Ownership: Data Clean Room Trends, From Habu’s Kilmartin
Executive Views
Innovation & Ownership: Data Clean Room Trends, From Habu’s Kilmartin
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Executive Views
Moving Beyond 2022 Challenges Through Conversation: Index Exchange’s Goode
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Executive Views
Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
Executive Views
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
Software Can Sooth Complexity In Modern TV Ads: Realytics
Executive Views
Software Can Sooth Complexity In Modern TV Ads: Realytics
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
Executive Views
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
The Joys Of TV Complexity: CBS’ Subramanyam
Executive Views
The Joys Of TV Complexity: CBS’ Subramanyam
Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
Executive Views
Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor
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Executive Views
Agnosticism Can Smooth TV’s Programmatic Path: Publica’s Miller
RTL AdAlliance Rolling Up ‘Total Video’ Services
Executive Views
RTL AdAlliance Rolling Up ‘Total Video’ Services
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
Executive Views
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
Executive Views
ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
Executive Views
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown
Executive Views
AVOD’s ‘Pre-Eminence’ Puts Onus On Experience: Magnite’s Brown
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
Executive Views
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
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Executive Views
Personalized Ad Experiences & Programmatic Adoption: Magnite’s Buckley Looks Ahead To 2023
Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis
Executive Views
Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis
ITVX & Planet V Pushing Forward UK Programmatic TV
Executive Views
ITVX & Planet V Pushing Forward UK Programmatic TV
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Executive Views
Making Programmatic Normal In TV: The Trade Desk’s Richardson
Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home
Executive Views
Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home
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Executive Views
Join The First-Party Party: TripleLift’s Plug
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Executive Views
Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Brown
The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly
Executive Views
The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly
The New Agnostics: MiQ Says Faded DSP Dream Fuels Need For Connectivity
Executive Views
The New Agnostics: MiQ Says Faded DSP Dream Fuels Need For Connectivity
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Executive Views
All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
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Executive Views
Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger
Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness
Executive Views
Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness
Netflix Ads & Digital Competition Are Shaking-Up Ad Industry Dynamics: Trade Desk’s Richardson
Executive Views
Netflix Ads & Digital Competition Are Shaking-Up Ad Industry Dynamics: Trade Desk’s Richardson
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