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Bologna Ready To Release CTV’s ‘Commercials On Steroids’
Executive Views
Bologna Ready To Release CTV’s ‘Commercials On Steroids’
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
NBCU Offers Brands Shoppability With New Ad Offerings
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NBCU Offers Brands Shoppability With New Ad Offerings
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
Executive Views
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
Twitter Aligns  with iSpot.tv & NBCU for New Measurement Initiative
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
Roku Promises ‘Frictionless Retail’ with Roku Pay
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Roku Promises ‘Frictionless Retail’ with Roku Pay
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Executive Views
InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Executive Views
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
Executive Views
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
Executive Views
Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data
Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
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Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
Executive Views
Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
Connected Creative Is The Conduit: Innovid’s Hogue
Executive Views
Connected Creative Is The Conduit: Innovid’s Hogue
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
Executive Views
Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Executive Views
Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
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From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
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Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
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Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
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UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
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Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
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To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
Human Is The Answer: AppScience’s Lum On Media Measurement
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Human Is The Answer: AppScience’s Lum On Media Measurement
Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
Executive Views
Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
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Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up
Data Diversity On Univision’s Beet Retreat Agenda
Executive Views
Data Diversity On Univision’s Beet Retreat Agenda
Better Together: Infillion’s Carone Sees Power In Partnership
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Better Together: Infillion’s Carone Sees Power In Partnership
Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
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Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
How DCO Boosts ROI: Clinch’s MacIntosh
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How DCO Boosts ROI: Clinch’s MacIntosh
All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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Executive Views
Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
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Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
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Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady
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Executive Views
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
From Pipes To Scale: DISH’s Patel Rolls Out Addressability
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From Pipes To Scale: DISH’s Patel Rolls Out Addressability
Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
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Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
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Executive Views
Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection
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Executive Views
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
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Executive Views
Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg
Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
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Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
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TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
LG Ads’ Matta Guarantees Outcomes From CTV Ads
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LG Ads’ Matta Guarantees Outcomes From CTV Ads
P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
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P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
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CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads
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Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads
Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
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Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
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Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar
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TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar
Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
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Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
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LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
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Executive Views
How To Scale Ads For Live Streaming: Magnite’s Evans
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
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NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
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Executive Views
CTV Starts With QR: Tr.ly’s Maestre On The Creative Optimization Spectrum
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
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NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
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Executive Views
The New Laws Of The Attention Economy: OMD’s Hanson
Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
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Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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Executive Views
How Blockgraph Works: Schleider Combines ISP & TV Data
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