In the fast-changing world of communications, media agencies routinely have to reconf...
NBCUniversal doesn’t only want TV to be used as a brand-building medium. It is ...
SAN JUAN, Puerto Rico — Chris Kelly feels marketers’ pain. The CEO and fo...
SAN JUAN, Puerto Rico – In a further sign the media landscape is evolving to he...
SAN JUAN, Puerto Rico – As cookies crumble, could machine learning put the piec...
Until now, the promise of targeted TV advertising has been held back by its available...
In a fast-moving business world, companies are challenged not only to most effectivel...
The last few years of connected TV growth may have been marked by an explosion in sub...
After a year in which the consensus around traditional media measurement splintered a...