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They have been the fabric of digital ad targeting for two or three decades – bu...
Comcast-owned FreeWheel is continuing to expand its buy-side offering by announcing i...
For brands that were used to plugging targeting files into their ad buyers, the new w...
COVID-19 lockdowns may have reduced the number of commuters listening to radio in the...
2020 was a year that broke many companies. But it may also end up being a year when t...
In an era of on-demand consumption, many amateur soothsayers would have you believe t...
Can a “GRP” transform into a “CTR”? The evolution of TV metri...
Advertising stands to be rebooted by advances in artificial intelligence – but ...