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Three Trends Rebooting TV Measurement: Comscore’s Algranati
Executive Views
Three Trends Rebooting TV Measurement: Comscore’s Algranati
Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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A+E’s Montenes Puts People At The Heart Of Advanced TV
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Radio Has Been Rebooted: Entercom’s Foss
Brands Want To Close The Loop On Outcomes: Wenda Millard
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Brands Want To Close The Loop On Outcomes: Wenda Millard
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History Creates Context: Magnite’s Kershaw On Life After Identifiers
Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
Fixed Fees Are Fairer: Beeswax’s Jones
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Fixed Fees Are Fairer: Beeswax’s Jones
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Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
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People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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CTV Becoming Mostly Programmatic: GroupM’s Moore
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How New York Interconnect Serves The Big Apple On A Plate
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Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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Video Outcomes Can Be Measured: 360i’s Rozen
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
Look Local, Go Granular: How Carat Finds Audiences
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Look Local, Go Granular: How Carat Finds Audiences
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OpenAP 2021: Cross-Platform Identity, Davis Says
Blockgraph Spreads Its Wings: More Partners, Manningham Says
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Blockgraph Spreads Its Wings: More Partners, Manningham Says
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
Tubi Extends Past “Programmatic First” as Business Builds
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Tubi Extends Past “Programmatic First” as Business Builds
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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Identity Graphs Will Improve Ads: DISH’s Bokhari
GroupM’s Brown Wants Verified CTV Data
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GroupM’s Brown Wants Verified CTV Data
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Unlocking CTV Ads: The Basement’s Maher
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Unlocking CTV Ads: The Basement’s Maher
Three Levels Of CTV Ad Optimization: Publica’s Antier
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Three Levels Of CTV Ad Optimization: Publica’s Antier
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Finding The Value Of CTV: NitroC’s Doyle
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What GroupM Wants From Connected TV: Sweeney
Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
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Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Recontextualizing Context In Real-Time: Illuma’s Mason
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Recontextualizing Context In Real-Time: Illuma’s Mason
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DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
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The Evolution Of CTV Ad Measurement: InMobi’s Barthur
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‘The OTT Election’: SpotX’s Welch On Connected Campaigning
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Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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