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Executive Views

How To Solve CTV Ad Duplication: Viant’s Vanderhook

As much as connected TV (CTV) gives advertisers new opportunities to reach viewers, l...

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Convergent TV Needs Quality User Experience: Beachfront’s Rommel
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Solving Measurement Starts At Home: Blockgraph’s Manningham
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OpenAP Leans Into Demographic Data: Breedlove
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GroupM’s Gerber Is Turned Off By CTV’s ‘Continuous Play’ Problem
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Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
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Tools Needed To Tackle CTV Ad Supply Constraint: LiveRamp’s Prasad
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CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
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CTV Ad Buyers Deserve An Upgrade: Oracle’s De Rivera
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Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
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Flight To Quality Means Intermediaries, Too: TransUnion’s Vermeulen
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Executive Views
VidMob’s $110M To Accelerate ‘Creative Intelligence’
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Experience Is Critical: Highlights From ‘Transforming CTV’
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Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
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Coming To America: Seedtag’s €250M Funding Fuels Contextual Targeting Growth
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Do Brands Have A Place In Web3? Ad-Tech, NFT Leaders Discuss
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Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
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First-Party Is Fuel For The Future Foundation: Oracle’s McBride

CANNES — In an advertising world shook-up by privacy regulation and practices, market...

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Executive Views
Addressable Is Afloat: Canoe’s Hassell
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More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
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Prepare For New Privacy Law With First-Party Data: LiveRamp’s Prasad
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Agencies Vs Procurement: 4As & ANA Leaders Want To Heal A Fractious Relationship
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Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
Executive Views
Europes’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
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Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
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Roku’s Ben-Youssef Fights To Maintain Viewer Experience Amid Ad Innovation
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Executive Views
Simplify, Show Up, Invest In Life: TikTok’s Watler Finds Her Purpose In Presence
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Agility, Control, Data: Sorrell’s Watchwords For 2025 Brands
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App Behavior Creates Audience Segments: T-Mobile’s Zhu
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The Quest For The Leading Indicator: Hilton’s CMO Wants Proof Of Attention
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Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
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Measurement’s New Wave Must Count Minorities Better: Univision’s Ruiz
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Twitter Puts Shopping In The Stream: Personette
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Dynamic Creative & The Quest For Attention

CANNES — In an ad world rocked by changes to digital identifiers, creative is bouncin...

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Anchor Yourself From The Cycle Of Denial: Second Arrow’s Smith
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Attention Is Everything: WMX’s Moran On Attracting Younger Audiences
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Purpose & Advertising Can Co-Exist: Big Village’s Cacy
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Show Me The Money: Spark Foundry’s Giacosa Wants Answers To CTV Ad Fraud
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DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
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DIRECTV Advertising’s Rosenfeld Sees Alt Currency’s Long Heritage, Live TV Remaining Strong
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The Road To Alt Currencies: Comscore’s Hinnant
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The Road To Alt Currencies: Comscore’s Hinnant
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Executive Views
How To Build A Social Brand: Twitter, Meta, LinkedIn, Pinterest Execs Discuss On Cannes Panel
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From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
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From Resignation To Reset: Mediaocean’s Dorman On Media’s Structural Transformation
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Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
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Accessibility Focus Needed In Diversity Drive: Infillion’s Rossi
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The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
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The Misperceptions Of Addressable: DIRECTV Advertising’s Groner
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Back To The Future: 4As’ Kaplowitz On Context
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Comcast’s Allen Pushes Addressable Forward With AMC
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Comcast’s Allen Pushes Addressable Forward With AMC
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Sir Martin On Tech-Driven Growth And The Quest For ‘Whoppers’

CANNES — He may have previously run the world’s largest advertising agenc...

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MNTN View: Creative At The Speed Of Culture
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Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
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Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future
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Teads’ Pintarelli Pays Attention To Making Attention Pay
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Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
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Rise Up & Respect: Infillion’s Carone On Valuing Customers & Women
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The Truth About Context & Safety: IAS’ Marlow
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The Truth About Context & Safety: IAS’ Marlow
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For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
Executive Views
For Mastercard’s Rajamannar, Multi-Sensory Marketing Is Priceless
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Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
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Formats & Frequency: DIRECTV’s Van Houten Innovates To Make Ads Less Disruptive
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Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
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Warner Music’s WMX Prepping OTT Service, And Brands Are Invited
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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
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Ads In News Can Benefit Diverse Publishers: Mindshare’s Richman
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InnovidXP Combines Data & Serving: Chalozin
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InnovidXP Combines Data & Serving: Chalozin
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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
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Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
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FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes

CANNES, France — If Cannes Lions was about creativity, now it’s also abou...

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Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
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LG Ads’ Matta Gives ACR Data To Magnite
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Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
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Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media
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Retail Media Can Go Off-Site: PubMatic’s Goel
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Retail Media Can Go Off-Site: PubMatic’s Goel
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DIRECTV Drawn To Magnite To Make Traditional TV Programmatic
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Retail Media Getting Complex With Growth: GIG Retail’s Stevens
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Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Learning On The New Frontier: Flywheel’s Harmon On Brands’ Commerce-Media Challenge
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Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon
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Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
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Retail Media & Live Commerce Are Booming: Reprise Digital’s Weinberg
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How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization
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Piccone’s Progress: Cross-Platform Means Full-Stack
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TVSquared’s Kinsella Aims To Unify TV With Innovid’s Support

More than a quarter after a newly-public Innovid acquired TVSquared for $160 million,...

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How GroupM’s McDonald Is Re-Shaping The Agency In A ‘Talent Crisis’
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Retail Media Networks Are Taking Digital Ad Share: Tinuiti’s Marsten
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LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
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Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
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How Retail Media Networks Are Evolving: Momentum’s Bowman
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How Retail Media Networks Are Evolving: Momentum’s Bowman
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Bologna Ready To Release CTV’s ‘Commercials On Steroids’
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Bologna Ready To Release CTV’s ‘Commercials On Steroids’
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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NBCU Offers Brands Shoppability With New Ad Offerings
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NBCU Offers Brands Shoppability With New Ad Offerings
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Roku Promises ‘Frictionless Retail’ with Roku Pay

As far back as the 1990s and earlier, futuristic forecasts of “interactive TV&#...

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Peacock Preens For Performance With New Ad Manager
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Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
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The Recipe For A New Currency: Comscore’s Wilson
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Stream On: IAB NewFronts Goes Hybrid In CTV Boom
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Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
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InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data

SAN JUAN, Puerto Rico – Addressable and connected TV platforms offer fantastic ...

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The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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Deterministic Data Can Drive New Currencies: Conviva’s Shears
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Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
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Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
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Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo
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Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
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Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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Connected Creative Is The Conduit: Innovid’s Hogue
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Connected Creative Is The Conduit: Innovid’s Hogue
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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage

SAN JUAN, Puerto Rico – If you thought TV and billboards were entirely differen...

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With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
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Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
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Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
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Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
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Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads
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Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads
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Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
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Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
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