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Executive Views

COVID-19 Has Changed Business Forever: Dentsu’s Naryani

SINGAPORE – Vaccines may be rolling out but, even when something like normality...

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Charter’s Comscore Investment Boosts Census Future: Kline
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Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
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Executive Views
With Quibi Shows, Roku Goes Long On Short-Form AVOD
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Audio’s Performance Era Is Upon Us: Horizon’s Russo
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Three Trends Rebooting TV Measurement: Comscore’s Algranati
Executive Views
Three Trends Rebooting TV Measurement: Comscore’s Algranati
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Executive Views
Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Executive Views
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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A+E’s Montenes Puts People At The Heart Of Advanced TV
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Radio Has Been Rebooted: Entercom’s Foss
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First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says

They have been the fabric of digital ad targeting for two or three decades – bu...

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In This Climate, Marketers Want Outcomes: LoopMe’s Park
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Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
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“AI is Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar
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Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says
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Brands Want To Close The Loop On Outcomes: Wenda Millard
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Brands Want To Close The Loop On Outcomes: Wenda Millard
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History Creates Context: Magnite’s Kershaw On Life After Identifiers
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
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Fixed Fees Are Fairer: Beeswax’s Jones
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Fixed Fees Are Fairer: Beeswax’s Jones
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FreeWheel Buying Beeswax to Enable Publisher Audience Extension

Comcast-owned FreeWheel is continuing to expand its buy-side offering by announcing i...

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Retailers Are The New Media Giants: Furious’ Swartz
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Stitching Together Nationwide Ad Reach: AMC’s Adlman
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Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
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Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
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Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says

For brands that were used to plugging targeting files into their ad buyers, the new w...

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Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
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iSpot.tv’s Demographic Upgrade Aligns TV & CTV
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Nielsen’s New Roadmap For Unifying Media Measurement Explained
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Addressable TV Gets Real In 2021: Magna Global’s Anson
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People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
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People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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CTV Becoming Mostly Programmatic: GroupM’s Moore
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith

COVID-19 lockdowns may have reduced the number of commuters listening to radio in the...

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With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
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The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
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How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
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Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
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How New York Interconnect Serves The Big Apple On A Plate
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Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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Video Outcomes Can Be Measured: 360i’s Rozen
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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
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Look Local, Go Granular: How Carat Finds Audiences
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Look Local, Go Granular: How Carat Finds Audiences
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OpenAP 2021: Cross-Platform Identity, Davis Says
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Keep Calm & Advertise On: VAB’s Cunningham

2020 was a year that broke many companies. But it may also end up being a year when t...

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Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
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TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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There Will Be No Single Cookie Replacement: Innovid’s Hogue
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Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
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Blockgraph Spreads Its Wings: More Partners, Manningham Says
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Blockgraph Spreads Its Wings: More Partners, Manningham Says
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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Tubi Extends Past “Programmatic First” as Business Builds
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Tubi Extends Past “Programmatic First” as Business Builds
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TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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Identity Graphs Will Improve Ads: DISH’s Bokhari
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GroupM’s Brown Wants Verified CTV Data
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GroupM’s Brown Wants Verified CTV Data
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Linear TV Still Works: FOX Sports’ Donnelly

In an era of on-demand consumption, many amateur soothsayers would have you believe t...

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Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
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Fixing The Future Of Identity: Taboola’s Furman
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Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
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Mapping The Graph: Simpli.fi’s Harrison On Identity
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Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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Unlocking CTV Ads: The Basement’s Maher
Executive Views
Unlocking CTV Ads: The Basement’s Maher
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Three Levels Of CTV Ad Optimization: Publica’s Antier
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Three Levels Of CTV Ad Optimization: Publica’s Antier
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Finding The Value Of CTV: NitroC’s Doyle
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What GroupM Wants From Connected TV: Sweeney
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Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
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Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
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TV Must Embrace Digital-Style Buying: Ampersand’s Pangis

Can a “GRP” transform into a “CTR”? The evolution of TV metri...

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CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
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How CTV Economics Will Shake Out: Rob Norman
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How CTV Is Different In Europe: Xandr’s Soucaret
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How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
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Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Recontextualizing Context In Real-Time: Illuma’s Mason
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Recontextualizing Context In Real-Time: Illuma’s Mason
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DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
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The Evolution Of CTV Ad Measurement: InMobi’s Barthur
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‘The OTT Election’: SpotX’s Welch On Connected Campaigning
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Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
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IBM Bringing AI to Programmatic Ecosystem with New Partnerships

Advertising stands to be rebooted by advances in artificial intelligence – but ...

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L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
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TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
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Health Marketers Embrace CTV: Publicis’ Imburgia
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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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