The TV Upfronts in Transition, a Beet.TV Leadership Series presented by AudienceXpress 10

Lighten The Load: Warner Bros. Discovery’s Kazi Wants To Improve The TV Ad Experience

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Currency Must Catch-Up To Measurement With Collaboration: iSpot.tv’s Muller

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Capabilities Join Content In TV’s Upfront Ad Season

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From Upfront To On-The-Fly, TV Ad Sales Are Changing

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Audience Targeting & Business Confidence Will Drive This Year’s Upfront TV Ad Deals

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Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray

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WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’

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HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising

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No Turning Back: For Zapata, The Era Of Single-Currency Is Over

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Premium Longform TV: The Most Valuable Asset for Marketers

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