Samsung Ads Leadership Forum at Advertising Week 2019 4

‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

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PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

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The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

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Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

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