programmatic 96

Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

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‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy

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Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

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Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears

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Supply Constraint Benefits Video Publishers: Xaxis’ Bidon

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The Weather Channel Forecasts Mobile Engagement

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Nexage, Acquired By Millennial, Thinks Big On Mobile

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Programmatic Display Is Dress Rehearsal For Video: Trade Desk’s Green

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Xaxis’ Turbine Differentiated By Data: Grether

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Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum

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Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

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EU TV Embracing Data Faster Than US: Videology’s Jamboretz

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2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

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Open Ad Exchanges Need Open Practices: IPG’s Seiler

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Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years

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“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner

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Mondelēz’s Bough Worried About Open Exchange Neutrality

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Carat’s Rhind: Programmatic Exciting, And Often Impenetrable

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Rubicon’s Sears: Programmatic Is Climbing Up The Chain

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Omnicom Advertisers Embracing Programmatic: Accuen’s Jacobs

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TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson

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Social And Mobile Data Can Fuel Programmatic: PCG’s Hall

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MediaCom CEO: Programmatic Spurs Ad Creativity

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Programmatic Going Premium And Global In 2015: Videology’s Eisenstein

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Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser

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Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan

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BBC Worldwide, Google Endeavor To Merge TV, Online Ads

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Heineken Taps TubeMogul for Programmatic Campaign

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Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads

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GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

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Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson

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News Corp Sees Australia Out-Pace EU For Programmatic Growth

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Guardian Digital Gains Offsetting Print Decline

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Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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VivaKi’s AOD Wants Industry Platform For Native Ads

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Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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Programmatic Media Buying at Magna Global Rising Fast

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Magna Global: Publishers Starting To See The Real Programmatic

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Adap.tv CEO: We are “fighting ad fraud until it disappears”

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AOL’s Lord: 2014 Is All About ‘Programmatic 2.0’

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PubMatic Adds Video Ads To Real-Time Platform

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clypd Fuelled Up To Bring Programmatic Ads To TV

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Google Expects Consolidation In Programmatic Ad Market

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Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

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Mindshare’s Powell: Advertisers Need Price Stability

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WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

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‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

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