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Outcomes-Based Advertising: Connecting Ad Exposure to Business Results, a Beet.TV Leadership Series presented by LoopMe
Outcomes-Based Advertising: Connecting Ad Exposure to Business Results, a Beet.TV Leadership Series presented by LoopMe
10
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
By
Robert Andrews
29th July 2021
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
By
Robert Andrews
28th January 2021
In This Climate, Marketers Want Outcomes: LoopMe’s Park
By
Robert Andrews
6th January 2021
Brands Want To Close The Loop On Outcomes: Wenda Millard
By
Robert Andrews
3rd January 2021
Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall
By
Robert Andrews
16th December 2020
PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
By
Robert Andrews
14th December 2020
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
By
Robert Andrews
10th December 2020
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
By
Robert Andrews
9th December 2020
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
By
Robert Andrews
8th December 2020
Video Outcomes Can Be Measured: 360i’s Rozen
By
Robert Andrews
2nd December 2020