Nielsen Video Ad Effectiveness Summit 13

AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock

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Nielsen Beet Summit: New Video Landscape Requires New Tech Tools

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Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

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Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder

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Can Half The Ads Bring Twice The Value? BBC Thinks So

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Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

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Horizon’s Digital Chief More Likely To Buy Programmatic Ads

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Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks

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AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode

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Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well

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Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video

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Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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