EGTA New York 2018 16

National Broadcasters Struggle For Global Reach: Spain’s Atresmedia’s Medina

By

How Dutch Public Broadcaster Cleaned Up Ad Sales: Ster’s Volmer

By

TV Delivers On Both Sides Of The Funnel: ARD-Werbung’s Isenbart

By

TV Is Having A Renaissance In Sweden: TV4’s Häger

By

Tech Giants Are Gobbling Up TV Ads: Think TV’s Baehr

By

Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So

By

Addressable Ads Sell in Belgium At Up To 4x Standard Rates: SBS’ Quaghebeur

By

UK Broadcasters Coming Together For Addressable TV: Channel 4’s Salmon

By

Australia Is Going Addressable, Too: Think TV’s Portrate

By

Addressable TV Strategy Varies By Country: Viacom’s Kurz

By

For Brands, TV Is The Place To Be: EGTA’s Roberfroid

By

CBC ‘Thinks Local, Acts Global’: GM Mongeau

By

TV Must Put Marketers In Charge: Simulmedia’s Morgan

By

TV Audience Targeting Develops in France: Canal+’s Mollier

By

RTL Building A European Union Of Video Ad Sales On Top Of SpotX

By

Digital Disruptors Turn To TV For Extra Lift: VAB’s Cunningham

By