Beet Retreat Santa Monica 2022 presented by Ampersand, MiQ, Nielsen, PubMatic, T-Mobile Advertising Solutions & The Trade Desk 33

David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory

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Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor

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Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems

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Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis

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Truthset’s McKinley Assembles Billions Of Datapoints In The Quest For Quality

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Household IDs Can Mislead, Content IDs Address The Moment: IRIS.TV’s Garthwaite

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Making Programmatic Normal In TV: The Trade Desk’s Richardson

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Don’t Overlook Easy: Cadent’s Yi Says Identity Starts At Home

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Join The First-Party Party: TripleLift’s Plug

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Addressable TV Gets Light Viewers On The Rebound: DIRECTV Advertising’s Jason Brown

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The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly

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Programmatic TV Demands An Agnostic Approach: MiQ’s Madorsky

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All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels

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Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger

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Tubi’s Rotblat Expects To Accelerate In A Tricky Market For Paid Streaming

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New Currencies Are Old News: Comscore’s Carol Hinnant

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Excitement & Inertia: Albertsons’ Argyilan Wants A ‘Co-Op Garden’ Approach To CTV, Retail Media

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Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble

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How To Help Programmatic TV Take Off: FreeWheel’s Loria

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Experience Is Everything: Adobe’s Colella On The ‘Do-Or-Die’ Journey To Stickiness

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Netflix Ads & Digital Competition Are Shaking-Up Ad Industry Dynamics: Trade Desk’s Richardson

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Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon

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New Ad Models Will Help Data Education: Spark Foundry’s Giacosa

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Inclusion, Courage & Growth: Nielsen’s Atai On Measuring Values By Action

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How Attention Peaks Are Activated: Finecast’s Lewis

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Ampersand’s Rosen Urges Local Innovation, Sees New Era Of Focus

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CTV Ad Confidence Has Reached A Tipping Point: PubMatic’s Dozeman

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Warner Bros. Discovery Preps New Multi-Screen Measurement Tests

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What Buyers Want: PubMatic’s Steinberg On The New TV

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Nielsen’s Big Quarter: Thomas Previews ONE Ads Launch

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From Programmatic To Proliferation: MiQ’s Chughtai Aims To Bust Complexity

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Trade Desk’s Richardson Wants Bigger, Faster TV Ad Sales Evolution

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App Behavior Could Quickly Reveal Black Friday Ad Impact: T-Mobile’s Peralta

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