Beet Retreat Santa Monica 2021 presented by FreeWheel, IRIS.TV, Samba TV, TransUnion & Warner Music Group 36

TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement

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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta

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NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront

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Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer

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Vizio’s Bergman Puts Viewer At Center Of Ad Targeting

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Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP

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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran

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How Blockgraph Works: Schleider Combines ISP & TV Data

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SpringServe Is Magnite’s Springboard For Improving CTV Ad Experience

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A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement

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Addressability Is Going Up The Funnel: Ampersand’s Barnet

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From Quality To Quantity: How Conviva Became A Video Measurement Powerhouse

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Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble

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Why AI Is Needed For Context’s Heavy Lifting: Comcast’s Nunn

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The Danger Of TV’s New Walled Gardens: Unruly’s Sottile

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A Currency For Every Category: Samba TV’s Navin

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You Are What You App: Why Mobile Drives TV Targeting, According To Sabio

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Unifying Inventory Is Key CTV Buyer Challenge: Experian’s Danaher

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Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields

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Of Cats & Context: Consumers Define Their Own ‘Premium’, ENGINE’s Schiller Says

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‘I’ve Automated Myself’: Cadent’s Power Creates Self-Serve Efficiencies For TV Traders

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Agnosticism & Privacy At Speed: InfoSum’s Cestaro On The Data-Sharing Challenge

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Beyond Point Solutions: Mediaocean’s Gupta Targets Three-Layered TV Ad Efficiency

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How Programmatic Plays Differently On TV: Magnite’s Buckley

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The Future Of Measurement Is Multi-Layered: Samba TV’s Magel

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Explosion After Inertia: FreeWheel’s Clark On Advanced TV Evolution

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OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says

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Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher

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Video Headwinds Bring Agency, Measurement Changes: Samba TV’s Belaidi

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Context Is Rebooted For CTV: IRIS.TV’s Hyden

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‘We’re Here To Play’: TransUnion Favors Integration In TV Foray

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IRIS.TV Lets Finecast Buyers Target Through The Eye Of Context: Garthwaite

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Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

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At the Beet Retreat, Industry Can Collaborate To Solve & Grow: FreeWheel’s Clark

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Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel

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The Post-Meter Future Is Multi-Currency: Samba TV’s Navin

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