Beet Retreat San Juan 2023, presented by LiveRamp, Madhive, Magnite, Paramount, T-Mobile Advertising Solutions & VideoAmp 41

Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

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How Attention Fuels Ads At The Gas Pump: GSTV’s McCaffery

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Clean Rooms Should Not Have Brick Walls: Havas’ Bregman

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IRIS.TV’s Garthwaite Re-Imagines Transparency For Streaming TV

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Horizon Media’s McElhinney On The New Dawn Of Data In The Agency

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Incrementality Drives Uber’s Advertising Journey

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Agencies Should Join In To Redefine Measurement: Samba TV’s Magel

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CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey

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Steuer’s Plea: ‘Collaborative Counting’ To Underpin TV

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Warner Bros. Discovery Amps Up Upfronts With VideoAmp, Comscore

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Don’t Wait For Standards: LiveRamp’s Clinger Urges Clean Room Interoperability Now

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Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley

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The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel

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Tubi Goes On Growing, Plans More Sport: Fitch

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Keep It Simple: How Madhive Welcomes Local Advertisers To CTV

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OpenX Goes Net-Zero And Gets Closer To Publishers

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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin

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Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV

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Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration

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Back To The Future: Xumo’s Condon On FAST’s TV Time Machine

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SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans

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Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

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Clean Rooms Light The Path To The Holy Grail: LiveRamp’s Eisenberg

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Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters

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The Big Screen Is Back: Madhive’s Dumont Sees TV Rising

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The Multi-Currency World Is Really Here: Mediahub’s Piner

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Captive In The Car: T-Mobile’s Thomas Takes The Un-Carrier’s Ads On The Road

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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow

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Clean Rooms Need Connection: LiveRamp’s Clinger

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Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée

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Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences

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This Time, It’s Different: Paramount Excited To Take Alt Currencies Beyond Ads

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TV Viewers Mull Switching From Subs To Spots: Magnite Research

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Sling’s FAST Freestream Helps DISH Cover All The Bases: Arrix

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Simulmedia’s Morgan On 2023 Macro Media Shifts

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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

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Local Is Cool Again: Madhive’s Marino On The New TV Ad Energy Center

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TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes

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For T-Mobile, The New Mobile Advertising Is In-Car

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Ecosystem Enhancements On Clinger’s Beet Retreat Agenda

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