Advertising 1,018

Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

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Adobe Turns Sony’s Crackle In To A Rolling Channel: Balchandani

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Media Future Is Disruption And Data: GroupM’s Gotlieb

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Partnership Is Fuel For Creativity: MediaLink’s Kassan

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Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan

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SpotXchange Offers Publishers VideoElephant’s Video Content

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comScore’s Fulgoni Relishes Neverending Search For The Solution

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Too Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg

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Media Agencies May Stop Being Agents: GroupM’s Gotlieb

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GroupM’s Norman: Facebook Lags Twitter For Video Advertisers

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SourceKnowledge Charges Ads On Customer Acquisition

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Kargo ‘Takes Over’ Mobile Editorial With Brand Ads

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Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp

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iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

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Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli

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Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

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CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains

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Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

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Viewable Ads Are Up By 30%: GroupM’s Montgomery

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FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

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Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty

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GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

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“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

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OpenX Puts Ad Fraud Detection On Consumers’ Computers

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Brand Content Goal Posts Are Wide: Gannett’s Kilgore

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Sir Martin Sorrell on Transformation of Advertising and of WPP

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Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory

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TubeMogul, Videoplaza Create Programmatic Marketplace

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NewFronts Will Be Bigger, Open To Smaller Firms, IAB’s Rothenberg

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Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch

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Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

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VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney

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Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

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Quantcast Brings Its Data Play To The Table: SVP D’Souza

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Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC

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Gaming Is The New Cinema: AdColony’s Barash

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AOL Goes Short At Prime-Time To Reach Viewers: Martinez

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Civolution Syncs TV, Online Ads For Amplification

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Brands Not Afraid To See Full Ad Data: Veenome’s Lenane

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Nielsen’s Hohman Ready To Measure Netflix

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MySpace Userbase Is Now Viant’s Giant Ad Targeting Machine

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Videology’s Gaskamp: Most Of Our Ads Are Upfront

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Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni

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Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher

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eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

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Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert

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Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

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Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

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Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study

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Google’s AdX Bigger Than Global Stock Markets: Vanderzee

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