Advertising 1,018

VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

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Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis

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Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops

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Bloomberg Focused On Hiring For Digital Age: Caine

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Rubicon’s Stevens Sees Retailers Becoming Publishers

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‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

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Advertising Must Get Back To Creativity: Starcom’s Richman

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BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories

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TubeMogul’s Wilson Wants To Dismantle Video Silos

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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Bezos Drives Data-Driven Audience Profiling: WaPo’s Stevens

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Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski

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J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

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‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable

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Three Biggest Ad Trends By SMG CEO Desmond

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ZenithOptimedia Seeks Cross-Media Data Insight

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A Down UpFront Means an Upside for Addressable TV: SMG’s Scheppach

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Facebook Targeting Better Ad Quality: Jakubowski

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true[X] Gives Engaged Viewers Fewer, Better Ads

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Facebook’s Atlas Has Now Integrated with (Nearly) All Ad Holding Companies, Jakubowski

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Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas

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Media Owners Stuck In Past Over Ad Data: Forrester’s Nail

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Interactive TV Future Is Finally Here: AT&T AdWorks’ Dunsche

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The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears

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Ads on the Smartwatch Must Think Different: SMG’s Baas

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Print Can Be Programmatic, Too: MediaMath’s Cox

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SMG’s Tech Startup Partnerships Bear Fruit For Brands

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Videos Need Better Ad Info: Coull’s Forsberg

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Data Unlocks Creativity: SMG’s Glucklish

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Programmatic Video Taking Off In UK: TubeMogul’s Reid

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Collaboration Is Key To Creativity: SMG’s Parker

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Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi

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Videology Helps UK Telco Boost Customer ROI: Astley

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Ad Tech Is Cyclical: AppNexus CEO O’Kelley

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Guardian Labs Mulls Off-Site Branded Content via Programmatic

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Unruly Brings “Emotional Programmatic” To US Advertisers

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Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon

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Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski

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Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform

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Technology Informs Cannes’ ‘Creative Nexus’: UM’s Cohen

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Video Ad Trust Is A Mess: Coull CEO Watkins

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Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

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Nielsen, eXelate Will ‘Co-Build Products From Day One’: Zagorski

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VivaKi Lives On After Reorg: SMG’s Delaney

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Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas

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How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO

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Wibbitz Auto-Magically Turns News Stories In To Videos: CEO

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Programmatic TV Going From Seed To Roadmap: Havas’ Keller

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Programmatic TV Challenges: Transparency And Management, Execs Say

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News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

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