Advertising 1,018

Ads Must Work To Earn Back Users’ Respect: BoA’s Paskalis

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To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist

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Ad Blocking Is Symptom Of Customer Abuse

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true[X] Doesn’t Serve Fox Alone, explains COO David Levy

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Clean Up Mobile To Beat Ad Blockers: GroupM’s Montgomery

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Publishers, Hack Your Way To Better Ads: OMD’s Winkler

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Rates Trump Fraud Amongst TV Firms’ Concerns: Operative Research

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Audiences Are Fluid, Not Generic: Lotame CRO

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Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO

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Advertisers Must Be Accountable For Performance: DoubleVerify CEO

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Eyeview Offers Addressable TV Ads with Cablevision, DISH Inventory & Programmatic TV w/ Clypd and WideOrbit

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It’s Not TV Or Digital, It’s Video: AT&T AdWorks’ Dunsche

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Verizon Is An ‘Oil Field’ Of Data For AOL Ads, Content Delivery

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Programmatic TV And Video Are Two Different Worlds: SpotX’s Cooke

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Mobile Video Ads Will Boast One-To-One Creativity: Rubicon’s Novak

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Viral Video Unleashes Marketers: Virool CEO Debelov

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Wywy Aims To Show TV Ad ROI, Co-Founder Says

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Weather Channel’s Agus Ponders Programmatic’s Global Challenges

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Ad Tech Industry Needs More Diversity: SMG’s Stranger

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JWT’s Jeffrey Looks Ahead, Not Back, To Advertising’s Creative Destruction

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How Addressability Will Change TV Ads: 4C’s Neuhauser

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Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz

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Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

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Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

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Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

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Customer Experience Comes Before Ad Monetization For Belgium’s Proximus

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Belgium’s Medialaan Gears Up For Dynamic Ad Insertion

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Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

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Sky Aims To Capitalize On German Online Soccer Demand: Meininger

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Greenberg’s GABBCON Aims To Demystify Programmatic TV

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Netherlands Leads Europe For Programmatic Video: IHS Study

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Advertisers Need More Transparency And Security: AudienceScience’s Bernard

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Automation Can Be Inefficient: FreeWheel’s Rooke

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Common Measurement Is A Smokescreen: FreeWheel’s Heller

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How French Agencies Must Limit Ad Targeting: SFR’s Vignon

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TV’s Great Digital Shift Must Be In Linear’s Image: Videology’s Eisenstein

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StickyAds Sticks With FreeWheel For Video Ad Supply

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Video Ad KPIs Are Changing: Innovid’s Chalozin

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Operators & Programmers Working Closer: FreeWheel’s Bremond

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Channel 4’s Lewis Sees A Big-Screen Future For Programmatic Ads

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Addressable TV May Not Take Off Everywhere: RTÉ’s Mullen

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For Mobile Ads, ‘Less Is More’, Relevancy Rules: LiveRail’s Arnstein

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Mobile And Video Redefining Publishing: Facebook’s Boland

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AppNexus’ Claims Positive Results For Video Reboot

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Bloomberg’s Caine Makes Multi-Screen Ad Pitch

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Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum

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Publicis Marks One Year With Adobe Always-On Partnership

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Publishers Can Make More From Private Marketplaces: SpotX CEO

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Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith

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BuzzFeed To Sell UK Branded Video By Year’s End

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