Advertising 1,018

Context Of Viewing Still Matters To Ads: Videology’s CEO

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Too Soon For Dynamic Creative Ads: DISH’s Gaynor

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Castree On Videology’s “Sand, Rocks & Boulders”

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Context Still Matters For TV Ads: FreeWheel’s Rothwell

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Data Will Set Context Free: SMG’s Scheppach

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How Simulmedia Tracks The ROI Of Linear TV: VP Storan

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Two Steps To Scaling Addressable TV Heights: Invision’s Marshall

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TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO

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The Three Prongs Of Adobe’s TVMM Platform

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Programmatic Is Not Addressable: DISH’s Gaynor

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TubeMogul Aims For Broader Data, Addressable TV: Rondon

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Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz

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Advertisers Can Value Campaign Inventory: SpotX’s Cooke

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SMG Triples Addressable TV Business, EVP Scheppach

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AT&T AdWorks Goes After Multiple Screens For Ads

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Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

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‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb

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Nielsen To Reboot Content Ratings Next Year

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Adobe Primetime’s Prime Targets For 2016

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Media Planning Will Become Agile: Kimberley-Clark’s Parker

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Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

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How Nielsen Helps Networks & Brands Understand Social Viewing

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Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams

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TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone

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Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser

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Advertisers’ Three Tech Challenges, According To Videology’s Gaskamp

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UK’s Sky Announces Multi-Platform Ad Targeting

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Learning To Love, And Solve, Ad Land’s ‘Measurement Crisis’

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Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting

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Keep Measurement Simple: OMD’s Winkler

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Creativity Must Meet Math In Tomorrow’s Ads: Vonage’s Szumowski

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The End Of The Advertising Era Is Upon Us: BoA’s Paskalis

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To Side-Step Ad Blocking, Get Out Of Advertising, Brand Execs

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What Price The Data That Fuels TV Revolution?

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All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak

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Industry Should Scale Up Social TV Ads: Mediaocean’s Palmer

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Never.no Puts Social Feedback In TV & Video Ads

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Should Brands Make Content People Would Pay For?

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How GroupM Establishes Trust With Private Marketplaces

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Is It Time Ad Land Refocused From Data To Creative?

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Ad Blocking Now Mainstream But Needs Nuance: Ghostery’s Tillman

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Mike Bologna’s Three Prerequisites For Addressability

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Will Content Costs Will Force Netflix To Run Ads?

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Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP

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Addressable TV Ad Spend Up 3x: SMG’s Scheppach

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Addressable TV Is Here, Now And Small: IPG’s Bayer

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Future Of OTT TV Ads Is Better Engagement: Roku’s Rosenberg

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Dish Opens Up Addressable TV To Real-Time Bids

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The Challenges In The Road To Targeted TV Ads

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Media Measurement Is Broken: GroupM’s Gotlieb

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