Advertising 1,018

Hearst Reaches Maturity With Programmatic: Parker

By

Hearst Reaches Maturity With Programmatic: Parker

By

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

By

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

By

Turn’s New CEO On Video And The ‘Three-Legged Stool’

By

Turn’s New CEO On Video And The ‘Three-Legged Stool’

By

Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

By

Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

By

Genesis Media Figures Out Out-Stream: CEO Yackanich

By

Genesis Media Figures Out Out-Stream: CEO Yackanich

By

Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp

By

Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp

By

Netflix Could Make $8bn From Ads: Analyst Broughton

By

Netflix Could Make $8bn From Ads: Analyst Broughton

By

The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

By

The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

By

Shaw Media Innovates On TV Ahead Of Corus Sale

By

Shaw Media Innovates On TV Ahead Of Corus Sale

By

Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz

By

Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz

By

OpenX’s Real-Time Guarantees Offer Best Of Both Worlds

By

Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

By

Rentrak’s Livek Relishes Advanced TV Targeting With comScore

By

Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan

By

Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics

By

Banks Follow Autos To Addressable TV: Modi’s Thissen

By

Invidi’s Addressable Horizons Expanding Fast: CEO Downey

By

Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk

By

TV Will Start Looking Like Internet: FreeWheel’s Rothwell

By

Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

By

TruOptik Helps Broadcasters Target BitTorrent Users With Ads

By

Viant’s Xumo Makes Web Publishers TV Programmers via OTT

By

Operative Customers Share The Ad ‘Partner Premium’

By

Sky’s AdVance Connects Ad Ops Across Screens: West

By

UK TV Innovation Has Lessons For Ad World: OMD’s Mendonça

By

Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

By

Innovid Connects Mobile To TV, Plans 2016 R&D

By

Facebook Wants Advertisers To Think Different About Auto-Play

By

Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

By

PubMatic Refocuses On Premium To Avoid Commoditized Ads

By

Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein

By

Gannett Aims To Scale Local Branded Content Nationwide

By

VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016

By

Rocket Fuel’s New CEO Targets DISH Moments

By

AOL to Up Video Production for its Media Brands In 2016, Maymann

By

Conde Nast Finds A Fit For Films Beyond The Page

By

The New York Times Will Make Money with Virtual Reality in 2016, Mark Thompson

By

Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains

By

SpotX Readies Expansion to Asia

By

After SpotX And Clypd, RTL Group Seeks More Investments In 2016

By