Advertising 1,018

Nielsen Beet Summit: New Video Landscape Requires New Tech Tools

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Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

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Research: Original Web Video Ads Outperform TV Shovelware

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Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’

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BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads

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Veenome’s Video Load Set To Grow After ‘Collective’ Deal

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Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

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Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder

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Can Half The Ads Bring Twice The Value? BBC Thinks So

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Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’

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Horizon’s Digital Chief More Likely To Buy Programmatic Ads

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Extreme Reach Bids $485 Million For DGIT’s TV Ads Business

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Sorrell Sets WPP Target Of 45 Percent Digital Revenue

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Dailymotion’s Hamilton Sees Dollars In Young TV Refuseniks

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AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode

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Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well

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Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video

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Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales

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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

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Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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Rumors Of Cookies Death Are ‘Greatly Exaggerated’

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Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’

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Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight

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TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

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Beyond The Pre-Roll: Creatives Want To Make Truly Interactive Ads

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TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

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Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update

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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

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eXelate’s Malik: Life is Better at Top of Video Ad Funnel

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VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

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Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying

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Mobile Ad Net InMobi Considering Its Video Options

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Flite CEO Price: Hot Trend Advertises To Individual Customers

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Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries

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FreeWheel’s Heller: Video Audience Is Still Untapped

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Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend

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Nielsen Cross-Platform Campaign Ratings Go Public UK

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Videology’s Jamboretz: Video Ad Tech Consolidation Looming

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Outbrain Serves Content Marketers In To Editorial Stream

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Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic

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In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere

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GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content

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“Angry Birds” is One of the Biggest Video Channels “On Planet”

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VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

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New CEO Wants Shazam To Be Destination, Not Utility

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Twitter Is Now The #5 Digital Ad Platform

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Adaptive And Addressable: How Connected TV Could Totally Target Ads

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