Advertising 1,018

YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”

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VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

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InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’

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Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”

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Dailymotion To Crack Mobile Programmatic In Next Few Weeks

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“NowThis News” Puts Micro Marketing Video On Giant Mall Screens

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Weather Company’s Hadley: “Location Is The New Cookie”

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VivaKi Taps Vindico To Validate Video Ad Views

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Dailymotion Set To Add Third-Party Data For Ad Sales

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Nielsen’s Ad-Measuring SDK ‘Listens For Watermarks In Content’

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Eyeview Targets Mobile And Global For Personalized-Ad Growth

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Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

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France’s ‘Teads’ Takes Video Ads Beyond The Pre-Roll

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Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

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Automated Video Ad Buying Growing Up Down Under

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Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

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SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic

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Lenovo Sees Creative Efficiencies In Programmatic Ads

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Nielsen to Expand OCR Data Source Beyond Facebook, Links with Experian (updated)

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IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room

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Adobe’s Waddell: Data Is DNA For Ad Campaigns

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SMG’s Skiko: Advertisers Want More Videos For Multi-Cultural Viewers

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Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

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Turn’s Balabanian: Multi-Platform Addressable Ads Are Here

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Rubicon Powers News Corp’s Programmatic Ad Ambitions

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Video News Syndicator NDN in Pact with Berkshire Hathaway Papers

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France’s Alenty: A Future With Multiple Video View Metrics

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TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

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Hearst Sees Merger Of Programmatic And Ad Ops

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NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist

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Nielsen Soon To Add Richer Data To OCR Ad Measurement

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Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

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Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

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Innovid Co-Founder: Ad Agency Structures Holding Back Digital Video

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Videoplaza CEO: Up To Half Of German Ads Being Blocked

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Microsoft Wants To Help Brands Reach All Users All Day

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Adobe’s Loeffler: Running Video Ads Is Not Enough

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Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

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The New York Times Goes All-In With Programmatic

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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

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PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery

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AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

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Cisco And Innovid Partner For Another Second-Screen Ad Solution

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‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

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LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video

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Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay

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Nielsen’s Amit Seth: ‘OCR’ is Going Global

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Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

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BuzzFeed Videos Hit 350 Million Views As Outfit Reaches Profit

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AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock

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