Advertising 1,018

Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

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Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

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TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard

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Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

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Time Goes All in on Programmatic with Exchange Powered by Google

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Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

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Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’

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Nigerian News Consumers Jump Straight To Mobile First

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Quartz Publisher Lauf: No Plans For Paywall

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Mobile Is Killing Consoles’ TV Dreams: Author Lovell

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Prohaska: Programmatic Must Give Video Buyers Price Control

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The Washington Post Plans ‘Video, Video, Video’ In 2014

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Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’

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BBC Native Ads ‘Can Bring Brands’ Stories To Life’

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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BuzzFeed’s Perelman, We Offer Video Scale To Brands

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New York Times CEO Mark Thompson: Finding an Upside with Custom Ad Solutions & New Paid Services

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In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO

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MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Data Is To Marketing As Science Is To Religion: Group M’s Norman

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This Is The Golden Age Of Content: UM’s Personette

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Kawaja: No Bubble In ‘Sciencification’ Of Advertising

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Trading Desks Are Evolving, And Confusing: Videology’s Hagerty

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Kargo On Growth Curve In Mobile Ad Sector

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Ad Delivery Is Everything: Mediaocean’s Palmer

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ZenithOptimedia Trying To Overcome Addressability Fragmentation

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The Search For Standards For Addressable Ads

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Advertisers Misled On Premium Placement: Jun’s Reichgut

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Veenome Looks Inside Videos To Help Advertisers

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YuMe CEO: Video Advertisers Need Better Data

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Advertisers Must Harness Long-Term Data: InMobi’s Cordero

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NDN Focuses On Data To Improve Publishers’ Videos

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Starcom’s Mobile Chief: “Mobile Is Not An Island”

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SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control

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TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan

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Hiro Media Powering Billions of Videos for Publishers as a New SSP

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Programmatic TV Is Years Away: Simulmedia’s Morgan

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The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith

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TV Networks Transitioning To Programmatic: LiveRail CEO

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Taboola CEO: Native Will Go Programmatic When It Hits Scale

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App Developers Gain Power From Native: InMobi’s Majumdar

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Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh

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Storm8 Aims To Double Its Mobile Gaming Network

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Shazam Lets Advertisers Follow Consumers, CEO Riley

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AOL Set To Launch Mobile Native Ad Unit

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Factual Enables Marketing Through ‘Anticipatory Computing’

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Apps Are Best For Mobile Marketing: Mindshare’s Johnston

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Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie

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Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014

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