Advertising 1,018

Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’

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Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

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Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin

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VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

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Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says

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Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin

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Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads

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GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

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Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson

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Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud

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YuMe’s Ad Reach Calculator Sparks Assembly’s Interest

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YuMe On Quest For Ad Receptivity Equation

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News Corp Sees Australia Out-Pace EU For Programmatic Growth

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SMG Planning Content@Scale International Expansion

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Keep Big Data Simple To Get Smarter: SMG’s Parker

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YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

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Video Can Be More Than A Brand Medium: POSSIBLE’s Brown

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Mindshare’s Johnston: IPTV Heralds Video Opportunity

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BBC Research: Mobile Is Best Device To Reach Affluent Consumers

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Quality Is Essential for Branded Content: Guardian’s Watkins

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Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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SpotXchange Will Staff Up After Premium Signings

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Xaxis Combats TV Distraction With Synchronized Mobile Ads

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Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

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VivaKi’s AOD Wants Industry Platform For Native Ads

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VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension

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Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain

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Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

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Roku Adding 90+ Channels Every Month

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Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

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The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy

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CNNx Frees Viewers From Broadcast’s Grip: CNN’s Persaud

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WSJ Touts New Tablet Video Magazine at NewFronts

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Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic

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Viewability Measurement Must Be Independent: BrightRoll SVP

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AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

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Innovid’s Chalozin: Ad Buyers Are Moving to Cross-Platform Investment

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Viewability Is Finally Here And Now: BrightRoll’s Avila

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Kellogg’s Fetters on Big Progress in Video Ad Viewability

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Nielsen’s Mobile Video Measurement Coming This Summer

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Innovid Opens To Partners & Rivals For More Advanced Capabilities Across Screens

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Yahoo Wants Its ‘Network’ To Solve Video Supply Constraints

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Viacom’s Spina Wants Unified Social Data Measurements

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Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

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Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

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Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

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Ad Buyers Want Linear TV Sales To Go Programatic, Experts

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‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

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Programmatic TV Needs Quick Wins: INVISION’s Miller

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