Advertising 1,018

Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz

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Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke

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‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner

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Not Enough Data About Video Content: Coull’s Watkins

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Ad Creatives Going Through Renaissance: AOL’s Martinez

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The Four Components Of Video ROI: Videology’s Castree

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VivaKi Spreads Its Expertise Across SMG: Delaney

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Mexicans Embracing Mobile Video in Big Numbers: Azteca’s De Cervantes

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Simulmedia Shows Purchase Outcomes From TV Ads: Glantz

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Ad Fraud Is Not As Widespread As You Think: comScore CEO

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Addressable TV Needs Standards: Modi’s Jamie Power

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“An Uncertain Time” in AdTech: Nielsen’s Feigenson

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Time Inc Sees Greater Role For Video Across Brands

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Hulu ‘Going Big’ On Original Commissions Ahead Of NewFronts

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Authenticated Online Viewing Is Booming: FreeWheel’s Rooke

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Teads Aims For Wider Footprint After New Funding

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Data Can Drive Creative: Eyeview CEO Harnevo

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How Viewster Picks Video For Nerdy Millennials

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Facebook And Emotional Video Will Boom: Unruly’s Kosinski

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SpotXchange To Open More EU Offices: Buckley

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The New York Times has Moved to HTML5 Player, Here’s Why

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Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut

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Advertisers Starting To Slice Up Ad Spots: Innovid’s Chalozin

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‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree

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Live Viewing Over Connected TV’s up 200%: FreeWheel’s Rooke

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TV Ad Buyers Must be Eased into Automation : Mediaocean’s DePascale

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Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

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Taboola’s $117mn Round Welcomes Comcast, Publishers

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TV Operators Holding Back Addressable Dreams: SMG’s Scheppach

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Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

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BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game

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VideoElephant Gives Brands Video Content

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Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads

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‘Premium’ Is In The Eye Of The Beholder: Coull’s Watkins

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The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree

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Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

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Full Video Ad Viewability, We Will Get There, Google’s Jane Hong

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It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

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TV Ads Could Be 10% Programmatic By 2017: AOL’s Ackerman

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Programmatic Is Not Just For Real-Time: Videology’s Gaskamp

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Publishers Should Personalize For ‘The Web Of One’: Taboola CEO

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Google’s 2015 Priority Is Securing Ads From Malware

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Think Beyond CTR For Video Measurement: Teads’ Daily

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Xaxis Will Use More Private Marketplaces, Less RTB

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TV Advertising will be Sold by “Impression” (eventually) Group M’s Irwin Gotlieb

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Connected TVs Are Richer Ad Environments: Brightline’s Aksman

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Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey

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Xaxis’ Pangis: Change Is Perpetual

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‘A 24-Hour TV Channel For Your Brand’: DIVE’s CEO Deb Hall

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Adobe Relaunches “Auditude,” Integrated w/ company’s DMP

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