tim spengler 5

PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

By

The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

By

Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

By

Excess Ads Break The TV Experience: M1’s Spengler

By

@ pcAds: Hearst Wants Tablet Magazines To Adopt Movie, TV Pricing

By