Robert Andrews

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Leading Voices
Moving the needle – how press transformed these four businesses
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Leading Voices
Content management wars return
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Leading Voices
Where are they now? Clarity’s ed-tech alumni
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Leading Voices
Samsung vs Apple – Cutting through when the world is caught in a bubble
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Leading Voices
Data proves the strategy behind issuing a Friday press release
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Leading Voices
AI in advertising: Brand bots and cognitive computers make their pitch
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Leading Voices
WTF Is Cannes Lions?
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Leading Voices
Adtech vendors need to be their customers’ best friends
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Executive Views
Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases
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Executive Views
Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter
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Executive Views
Smart TV Ads Can Help Maintain European Culture: Proximus’ Casteele
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Executive Views
Sky Now Powering Mobile Native Ads With Sharethrough Investment
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Executive Views
Invidi’s Kubin Sees Addressable TV At A Tipping Point
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Executive Views
Ireland’s RTÉ Targets Dynamic Ads For Digital Player Reboot
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Executive Views
Digital Is Complete Only When It Disappears: DataXu’s Baker
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Executive Views
FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering
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Executive Views
Vodafone’s Test-And-Learn Approach Boosts Media Results By 10%
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Executive Views
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
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Executive Views
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
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Interviews
Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas
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Interviews
Ads on the Smartwatch Must Think Different: SMG’s Baas
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Interviews
SMG’s Tech Startup Partnerships Bear Fruit For Brands
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Interviews
Videos Need Better Ad Info: Coull’s Forsberg
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Interviews
Data Unlocks Creativity: SMG’s Glucklish
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Interviews
Programmatic Video Taking Off In UK: TubeMogul’s Reid
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Interviews
Collaboration Is Key To Creativity: SMG’s Parker
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Interviews
Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi
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Interviews
Videology Helps UK Telco Boost Customer ROI: Astley
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Interviews
Guardian Labs Mulls Off-Site Branded Content via Programmatic
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Interviews
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform
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Interviews
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
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Interviews
Media Need 50 Million Uniques To Make Ads Pay: VC Klein of Index Ventures
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Interviews
Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’
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Interviews
Quartz Publisher Lauf: No Plans For Paywall
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Interviews
The Washington Post Plans ‘Video, Video, Video’ In 2014
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Interviews
Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’
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Interviews
BBC Set to Go All Digital with Youth Network “BBC Three,” Ralph Rivera Explains
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Interviews
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
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Interviews
Xaxis’ Schlickum: Native & Programmatic Can Co-Exist
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Interviews
BuzzFeed’s Perelman, We Offer Video Scale To Brands
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Interviews
Huffington Post CEO Maymann: “HuffPost Live” Nears Break Even, Eyeing Global Expansion
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Interviews
NYT CEO Thompson: Finding an Upside with Custom Ad Solutions
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Interviews
Rightster Bags New Content Deals After IPO
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Interviews
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
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Interviews
Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories
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Interviews
Video’s Programmatic Flip Is In The Bidded Switch
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Interviews
Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”
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Interviews
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
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Interviews
Responsive Design Is Key To Cross-Platform Advertising
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Interviews
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
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Interviews
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
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Interviews
IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears
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Interviews
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
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Interviews
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
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Interviews
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
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Interviews
IAB’s Chester: Programmatic Has Significant Market Share
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Interviews
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
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Interviews
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
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Interviews
Rightster CEO: Post-IPO, Acquisition Talks Already Under Way
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Interviews
Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs
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Interviews
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
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Interviews
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger
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Interviews
Adaptive And Addressable: How Connected TV Could Totally Target Ads
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Interviews
Xaxis’ Schlikum: Programmatic Automates Repetitive Processes
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Analyst Views
Enders’ Analyst: YouTube Will Make $4 Billion From Ads This Year
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Interviews
Videology’s Jamboretz: Asian TV Migrating Straight To Mobile
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Interviews
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
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Interviews
Nielsen’s Bradford: Old Media Metrics Are Bridge To New World
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Interviews
‘Save Programmatic For The End Of The Funnel’
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Interviews
Digital Labs’ Tuhami: It’s Not All About Programmatic Ads
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Interviews
BBC’s Bowman: Humans Beat Robots At Digital Brand Advertising
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Interviews
Videology’s Hallam: ROI on VOD a Reality
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Interviews
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
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Interviews
Data Boom: GroupM Targets Audiences with Xaxis Unit
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Interviews
Beet.tv Roundtable: FT.com’s Stephen Pinches May Take Video Behind Paywall
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