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Moving the needle – how press transformed these four businesses

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Content management wars return

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Where are they now? Clarity’s ed-tech alumni

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Samsung vs Apple – Cutting through when the world is caught in a bubble

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Data proves the strategy behind issuing a Friday press release

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AI in advertising: Brand bots and cognitive computers make their pitch

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WTF Is Cannes Lions?

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Adtech vendors need to be their customers’ best friends

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Sky Targets TV Ads Based On Viewers’ Grocery, Other Purchases

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Sky May Put Premium Soccer Clips On YouTube, Facebook, Twitter

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Smart TV Ads Can Help Maintain European Culture: Proximus’ Casteele

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Sky Now Powering Mobile Native Ads With Sharethrough Investment

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Invidi’s Kubin Sees Addressable TV At A Tipping Point

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Ireland’s RTÉ Targets Dynamic Ads For Digital Player Reboot

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Digital Is Complete Only When It Disappears: DataXu’s Baker

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FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering

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Vodafone’s Test-And-Learn Approach Boosts Media Results By 10%

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Direct-Response TV Will Get Specific: Publicis’ Bertozzi

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Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa

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Cannes’ First Innovation Awards Attract Ad Tech Vendors: CEO Thomas

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Ads on the Smartwatch Must Think Different: SMG’s Baas

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SMG’s Tech Startup Partnerships Bear Fruit For Brands

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Videos Need Better Ad Info: Coull’s Forsberg

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Data Unlocks Creativity: SMG’s Glucklish

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Programmatic Video Taking Off In UK: TubeMogul’s Reid

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Collaboration Is Key To Creativity: SMG’s Parker

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Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi

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Videology Helps UK Telco Boost Customer ROI: Astley

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Guardian Labs Mulls Off-Site Branded Content via Programmatic

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Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform

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Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

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Media Need 50 Million Uniques To Make Ads Pay: VC Klein of Index Ventures

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Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’

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Nigerian News Consumers Jump Straight To Mobile First

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Quartz Publisher Lauf: No Plans For Paywall

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Mobile Is Killing Consoles’ TV Dreams: Author Lovell

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The Washington Post Plans ‘Video, Video, Video’ In 2014

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Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’

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BBC Set to Go All Digital with Youth Network “BBC Three,” Ralph Rivera Explains

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BBC Native Ads ‘Can Bring Brands’ Stories To Life’

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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BuzzFeed’s Perelman, We Offer Video Scale To Brands

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Huffington Post CEO Maymann: “HuffPost Live” Nears Break Even, Eyeing Global Expansion

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New York Times CEO Mark Thompson: Finding an Upside with Custom Ad Solutions & New Paid Services

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Rightster Bags New Content Deals After IPO

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‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

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Video’s Programmatic Flip Is In The Bidded Switch

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Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”

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Unruly’s Townend: Human Emotion Can Turbocharge Programmatic

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