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Executive Views
The Troika Of Intent: Norman Says New Ad Signals Are Here
How CTV Economics Will Shake Out: Rob Norman
Executive Views
How CTV Economics Will Shake Out: Rob Norman
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Executive Views
Crises Are A Test Of Brands’ Soul: GroupM’s Norman
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
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Executive Views
Connect, Don’t Build: Norman Advises On Ad-Tech
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Executive Views
Untold Consequences Of Tech Regulation: GroupM’s Norman
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Executive Views
Tech Platforms Taking More Than They Give News Publishers: GroupM’s Norman
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Executive Views
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
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Executive Views
GroupM’s Rob Norman On Holistic Performance Metrics
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Executive Views
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
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Executive Views
WPP’s BuzzFeed Residency Driven By Data: GroupM’s Norman
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Executive Views
Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters
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Executive Views
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
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Executive Views
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
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Executive Views
Data Is To Marketing As Science Is To Religion: Group M’s Norman
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Executive Views
‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman
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Executive Views
GroupM’s Rob Norman: For Content Marketing, Context Is King
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Executive Views
GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content
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