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Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’

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Univision Joins Nielsen’s Addressable TV Beta

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Addressable TV Is Going National: Beet Retreat Panel

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Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’

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Seven Networks Beta-Test Nielsen’s Addressability: Abcarian

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What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss

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TV Programmers ‘Leaning In’ To Data-Driven TV: Nielsen’s Abcarian

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Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian

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Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair

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Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian

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Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian

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Nielsen’s Abcarian Backs TV Networks’ New Data Strategies

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